PUTRA, RIVALDI EKA (2019) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan Pelayanan. Objek Penelitian ini adalah Waroeng Spesial Sambal di Tanjung Duren. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Kualitas Pelayanan, dan Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Waroeng Spesial Sambal di Tanjung Duren. Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian. This study is to determine the effect of product quality, service quality, and price on customer satisfaction. The object of this research is Waroeng Spesial Sambal at tanjung duren. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the data analysis used is the Analysis of Multiple Linear Regression Statistics. The results of this study indicate that the t test of Product Quality, service quality, and price has a significant effect on Customer Satisfaction at Waroeng Spesial Sambal Tanjung Duren. Keywords: Product Quality, Service Quality, Price To Customer Satisfaction.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 19 922 |
| NIM/NIDN Creators: | 43114010357 |
| Additional Information: | Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian. |
| Subjects: | 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.49 Other Fiqih Aspects/Aspek Fiqih Lainnya > 297.491 Food and Drink Issues/Masalah Makanan dan Minuman 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 02 Jan 2022 22:42 |
| Last Modified: | 18 Apr 2023 06:40 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53391 |
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