PENGARUH MOTIVASI,CITRA DESTINASI & DESTINATION TRUST TERHADAP KEPUTUSAN BERKUNJUNG GENERASI MILLENIALS (Y) KE MUSEUM NASIONAL INDONESIA

ANGGRAENI, VIDYA (2020) PENGARUH MOTIVASI,CITRA DESTINASI & DESTINATION TRUST TERHADAP KEPUTUSAN BERKUNJUNG GENERASI MILLENIALS (Y) KE MUSEUM NASIONAL INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine how the influence of motivation, destination image and destination trust of the millennial generation on the decision to visit the National Museum. Museums in Indonesia provide great potential for public education. However, there are still many people who consider museums to be impressed only as a place to store historical items and a place to collect items that have high artistic value, especially the millennial generation (Y). Most of the millennial generation (Y) were born in 1980-2000, the characters of this generation are always bound.They usually like to travel to some places.The number of samples in this study amounted to 155 people who are taken using Hair’s Theory. The data collection technique is done by distributing questionnaires based on a Likert scale which are tested for their validity and reliability. The results of this study indicate that motivation, destination image, destination trust have a significant effect. influence visiting decisions. Keywords : Motivation, Citra Destinasi, Destination Trust Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh motivasi, citra destinasi dan kepercayaan destinasi generasi milenial terhadap keputusan berkunjung ke Museum Nasional. Museum di Indonesia memberikan potensi besar bagi pendidikan masyarakat. Namun, masih banyak masyarakat yang menganggap museum terkesan hanya sebagai tempat menyimpan barang-barang bersejarah dan tempat mengoleksi barang-barang yang memiliki nilai seni tinggi, khususnya generasi milenial (Y). Generasi milenial (Y) sebagian besar lahir pada tahun 1980- 2000, karakter generasi ini selalu terikat, biasanya suka bepergian ke suatu tempat. Jumlah sampel dalam penelitian ini berjumlah 155 orang yang diambil dengan menggunakan Hair's Theory . Teknik pengumpulan data dilakukan dengan menyebarkan angket berbasis skala likert yang diuji validitas dan reliabilitasnya. Hasil penelitian ini menunjukkan bahwa motivasi, citra destinasi, kepercayaan destinasi berpengaruh signifikan. memengaruhi keputusan berkunjung. Kata Kunci: Motivasi, Citra Destinasi, Kepercayaan Destinasi

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 20 127
Call Number:	TM/51/21/118
NIM/NIDN Creators:	55118110102
Uncontrolled Keywords:	Motivasi, Citra Destinasi, Kepercayaan Destinasi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.13 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.132 Museum Services to Patrons/Layanan Museum untuk Pelanggan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.13 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.134 Representations of Museum Objects/Representasi Objek Museum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.5 Collections and Exibits of Museum Objects/Koleksi dan Pameran Museum 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 727 Building for Educational and Research Purposes/Arsitektur Gedung Institusi Pendidikan dan Penelitian > 727.6 Museum Buildings Architecture/Arsitektur Gedung Museum
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Putra Arsy Anugrah
Date Deposited:	08 Dec 2022 03:12
Last Modified:	08 Dec 2022 03:12
URI:	http://repository.mercubuana.ac.id/id/eprint/52813

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