AKBAR, MOHAMAD EKA MULYA (2019) PENGARUH PERSEPSI WISATAWAN, POTENSI EKOWISATA DAN KEPUASAN WISATAWAN TERHADAP KEPUTUSAN BERKUNJUNG KEMBALI (Studi Pada Destinasi wisata di Bali). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of tourist perceptions, ecotourism potential and tourist satisfaction on the decision to revisit intention (study on tourist destinations in Bali). This study was conducted on 110 respondents, the population is foreign tourists. Data Analysis Using SEM with the LISREL 8.8 program. The results of this study indicate that the Influence of Tourist Perception does not significantly affect the decision to visit again while the Potential of Ecotourism and Tourist Satisfaction have a significant influence on Revisit Intention Keywords: Tourist Perception, Ecotourism Potential, Tourist Satisfaction and Revisit Intention Penelitian ini bertujuan untuk mengetahui Pengaruh Persepsi Wisatawan, Potensi Ekowisata dan Kepuasan wisatawan terhadap Keputusan Berkunjung Kembali (Studi Pada Destinasi wisata di Bali). Penelitian ini dilakukan terhadap 110 responden, populasi adalah Wisatawan Asing. Analisis data Menggunakan SEM dengan program LISREL 8,8. Hasil penelitian ini menunjukkan bahwa Pengaruh Persepsi Wisatawan tidak berpengaruh secara Signifikan terahadap Keputusan berkunjung kembali sedangkan Potensi Ekowisata dan Kepuasan Wisatawan Berpengaruh Signifikan terhadap Keputusan Berkunjung Kembali Kata kunci : Persepsi Wisatawan, Potensi Ekowisata, Kepuasan Wisatawan dan Keputusan Berkunjung Kembali
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