KARTIKA, CHERRY (2012) FENOMENA ALAY DI MEDIA SOSIAL FACEBOOK PEMAKNAAN ALAY BAGI REMAJA ALAY PENGGUNA FACEBOOK. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Alay in recent years has become a popular culture phenomenon in Indonesia which the definition itself can be refer to fashion or style, certain genre of music, unusual way of writing, and narcissistic behavior. But later Alay often associated with something tacky or plebeian, even over time experiencing social shift into stereotype – including in cyberspace. However it is interesting – although many negative comments directed to them – this does not make the Alayers (teen or a person who consider as Alay) stop behaving as Alay. On the contrary, they proudly bear the designation as Alay. This research - which is based on constructivism - aims to reveal what exactly Alay means to Alayers (based on their own point of views) to discover why they keep behaving as Alay though receiving negative comments, particularly in Facebook, by using Phenomenology (Schutz), as well as Interaction Symbolic Theory (Mead and Blumer) and Self Copcept (Fitts). Keywords: Alay, Constructivism, Phenomenology, Interaction Symbolic, Self Concept.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-12-004 |
| Call Number: | 52/MKP/2012/014 |
| NIM/NIDN Creators: | 55209120053 |
| Uncontrolled Keywords: | MEDIA, Manajemen Bisnis dan Industri Media |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Virda Syifa |
| Date Deposited: | 27 Aug 2018 02:43 |
| Last Modified: | 20 Jul 2022 03:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/43299 |
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