YUNELMI, YUNELMI (2011) KORELASI ANTARA LABEL PERINGATAN KESEHATAN PADA IKLAN ROKOK DENGAN PERILAKU MEROKOK REMAJA. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
The C orrelation betw een G overnm ent a l H ealth W arning L abel a t Tobacco Company A d vertisin g T o w a rd T he Y outh Sm oking B ehavior.( A survey for youths age 15 - 18 years old , S M K stu d e nts w h o lo c ate d in T a n a h A b a n g D istr ic ) A BSTRACT . T his survey w as co n d u c te d to a s s e s th e c o r r e la tio n b e tw e e n G overnm ental health w a r n in g la b el o f to b a c c o c o m p a n y a d v e r tis in g tow ard the y o u th s m o k in g b e h a v io r . T h er e a r e fo u r in d e p e n d e n t v a ria b els m e a s u r e d in this s u r v e y , vis ibility (X 1 ), E m o tio n al a p p e a l (X 2 ), H e a lth a p p e al (X 3 ) a n d M o r al appeal (X 4). T h e sa m p le co m p rised 1 2 0 yo u th s , a g e s 1 5 – 18 y e a r s . T h e respondents study at SM K N egeri 1 9 located at jalan D an a u L im b o to n o . 11 P ejo m p o n g a n C en tra l Ja ka rta T h e criteria o f sa m p el ch o sen o n ly fo r th e stu d ents w h o esp ecially liv e in Tanah A b a n g D istric . Q u a n titiv e m e th o d u sed in th is su rvey a n d th e d a ta w a s p ro cessed by using Chi - Square Pearson P roduct M o m e nt. T h e re su lt of the survey indicated tha t p - v a lu e for vis ibility 0 ,0 0 2 : h ip oth e sis r e je cte d , E m o tio n a l a p p e a l p - value 0 ,0 1 2 : hip o th esis rejecte d . T h e c o n c lus io n th a t th e re w e r e s ig n ific a nt infl u e n c e o f vis ibility a n d e m o tio n al a p p e a l tow ard the youth sm oking behavior. The H ipothesis test for health appeal p - value 0 , 132 and m oral appeal p - value 0 ,7 9 6 0 ,0 5 , b o th o f th e m in d ic ate d th at h ip oth e s is r e c eiv e d m e a n s th at there w ere no influ e nc e o f h e a lth a p p e al a n d m o r a l a p p e a l t ow ard the youth sm oking behavior . R e s p o n d e n ts w h o h a v e hig h e r h e alth ap p e a l and m oral appeal p o s s e s s e q u al p r o p o r tio n to the re sp o n d e nts w h o h a v e lo w e r o n es. M eans that the sm o kin g b eh a vio r w ere n ot infu en ced b y th a t fa cto rs. B ased on this survey m ost of respondents w ere exposed by tobacco a d vertisem en t in te levision , Secondly sm oking pare n ts a re a lso th e g reatest influence on their c h i l d r e n ’ s b e h a v i o r . C h i l d re n w h o s e p a r e n t s s m o k e a re t w i c e a s li k e ly t o b e c o m e sm okers them selves . the governm ent should aw are that th e e x p o s ur e o f c ig ar e tte a d v e r tis e m e n t c r e ate h a r m ful e ffe c ts o n y o u th s especially for 15 - 1 8 y e a rs old . The G overnm ent should give lim ita tio n eith er fo r th e tim e or for th e p la c e w h e r e th e to b a c c o is a llo w e d to a d v e r tis e a n d a ls o t o m ake cam paign prom otion to save the youths. P a ren ts a n d so ciety sh o u ld re a liz e a b o u t h a r m fu l effe c ts of s m o k in g s o they m ust cooperate and hand in hand together to prevent the youth sm oking from that effects . A n o t h e r a lt e r n a ti v e i s t o m a k e t h e p u b l ic h e a l t h - funded program s to encourage people to never take up sm oking . T h ese co n sist o f p ro gra m s th a t sp ea k d i r e c tl y t o y o u t h s , p r o g r a m s t h a t s p e a k t o p a re n t s , p r o g r a m s d i re c t e d t o w a r d r e ta ile r s , a n d p r og r a m s th a t fu n d m a in str e a m y o u th o r g a niz a tio n s . K O R E L A SI A N T A R A L A B E L PE R IN G A T A N K E SE H A T A N P A D A IK L A N ROK OK DEN GA N PE R IL A K U M E R O K O K R E M A JA ( S uatu survey terhadap re m a ja u s ia 1 5 - 18 tahun sisw a S M K d i w ila y a h K e c a m ata n T a n a h A b a n g ) A B S T R A K . P enelitian ini dilakukan untuk m e n ge ta h ui k o re la si a n ta ra la b e l p e rin g a ta n p e m e rin ta h p a d a ikla n ro k o k d e n g a n p e r i la k u m e r o k o k r e m a j a . T e rd a p a t em p a t v a ria b e l in d e p e n d e n / b e ba s y a n g diteliti y a itu d a y a ta rik p es a n ( v is ibility ) X 1 , d a y a ta rik e m o si ( em otio n al a p p e a l) X 2 , d a y a ta rik k e se h a ta n ( h e a lth a p p ea l )X 3 , d a n d a ya tarik m o ra l ( m ora l a p p e a l ) X 4 te rh a da p v a ria b e l dependen ( Y ). S a m p e l te rdiri da ri 12 0 p e laja r/ rem a ja , b e rum u r a nta ra 1 5 ta h u n – 1 8 tahun . R esponden m erupakan pelajar S M K N e g e ri 1 9 Ja k a rta . K rite ria p em ilih a n sam ple diam bil hanya khusus bagi pelajar yang be rd o m is ili di w ila y a h K e c am a ta n T a n a h A b a n g . P e n e litia n in i m e n g u n a k a n p e n d e k ata n k u a ntita tif d e s k rip tif d e n g a n m e n g u n a k a n m eto d e su rv e y . P e n g o la ha n d a ta n y a m e n g u n a ka n Chi - S quare P e a rs o n P ro d u c t m o m e nt d a n k e s e luru h a n p e n g o la ha n d a ta d ila k u k a n d e n g a n m engunakan program SPSS. H a s il p e n elitia n m e n u nju k a n b a h w a te rda p a t h u b u n g a n y a n g s ig nifik a n a nta ra v a ria b el v isib ility (X 1 ) d a n v a ria be l e m otio n al a p p e al (X 2 ) d e n g a n p e ri laku m e ro k o k re m aja (Y ), y a k ni n ila i p - value C hi - S q u are se b e sar 0 ,0 0 2 dan 0 ,0 1 2 . N ilai p - value C hi - S q u a re u n tu k v a ria b e l he a lth a p p e al y aitu se b esa r 0 ,1 3 2 0 ,0 5 d a n n ila i p - value m o ral a p p e a l se b e sa r 0 ,7 9 6 0 ,0 5 se h in g g a h ip o te sis diterim a y aitu tid a k terd a p a t h u b u n g a n y a n g s ig nifika n a n ta ra d a ya tarik k e s e h a ta n , d a y a ta rik m ora l d e n g a n pe rila k u m e ro k o k rem a ja . B e rd a s a rk a n s urv e y fa kto r y a n g p a lin g u tam a m em p e n g aru h i p e rila k u m e ro k o k re m a ja a d a la h d is e b a b k a n ikla n ro k o k d i tele v isi, faktor kedua yaitu disebabkan o le h o ra n g tu a y a n g m e ro k o k . O le h k a re n a itu p erlu a d a n y a k e bija k a n p em e rin ta h u n tu k m en g elu ark an reg ulasi / p eraturan y an g m em batasi b aik w ak tu m au p u n ruang untuk iklan rokok s e rta m e m b ua t ik la n ta n dingan dalam rangka m en y elam atk an g enerasi m u d a . P a ra o ra n g tu a d a n m asy a ra k at h a ru s salin g b e k e rja sa m a u ntu k m e n a n g u la n gi b a h a y a ro k o k . A lte rn atif lain y aitu m e n d irik a n y a y a s a n y a n g p e d u li terh a d a p b a h a y a ro k o k d a n d a m p a k n ya te rha d a p rem a ja m isalnya denga n m e m b erik a n p e n g a ra h a n la n g su n g k e p a d a o ra n g tu a , p a ra produsen dan pengecer , serta m e n d u k u n g se m u a k e gia ta n y a n g k om m it u n tu k penyelam atan generasi m uda.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-11-012 |
| NIM/NIDN Creators: | 55208110051 |
| Uncontrolled Keywords: | MKOM, MAGISTER KOMUNIKASI |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Virda Syifa |
| Date Deposited: | 03 Jan 2019 08:00 |
| Last Modified: | 25 Jul 2022 06:26 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/42684 |
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