Yudha, Eggy Pratama (2016) PENGARUH KEPUASAAN KONSUMEN, LOYALITAS KONSUMEN, EXPECTED SWITCHING COST TERHADAP PREFERENSI MEREK DAN MINAT PEMBELIAN ULANG (Studi Kasus Pada Konsumen Produk Olahraga Nike di Jakarta). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 16 053 |
| NIM/NIDN Creators: | 43112010146 |
| Uncontrolled Keywords: | Kepuasan Konsumen, Loyalitas Konsumen, Expected Switching Cost, Preferensi Merek, Minat Pembelian U |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 29 Feb 2016 15:38 |
| Last Modified: | 07 Mar 2022 08:47 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/3354 |
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