MARIA, MARIA (2013) PENGARUH WORD OF MOUTH DAN CUSTOMER EXPERIENCE TERHADAP CITRA MEREK DALAM KEPUTUSAN PEMBELIAN MC.DONALD. S1 thesis, Universitas Mercu Buana Jakarta.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 13 528 |
| Call Number: | SE/31/13/146 |
| NIM/NIDN Creators: | 43109010100 |
| Uncontrolled Keywords: | Word of mouth, costomer experience, citra merek, dan keputusan pembelian |
| Subjects: | 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.7 Refreshment Facilities and Park Structures/Arsitektur Fasilitas Refreshing > 725.71 Restaurant Buidings/Rumah Makan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 22 Aug 2013 13:20 |
| Last Modified: | 16 Mar 2026 01:22 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/16454 |
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