AULIA, RAZI (2013) PENGARUH BRAND IMAGE, PROMOTION TERHADAP CUSTOMERS PERCEIVED VALUES DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA SMARTPHONE BERBASIS ANDROID(STUDI PADA PENGGUNA SMARTPHONE BERBASIS ANDROID DI JAKARTA). S2 thesis, Universitas Mercu Buana.
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Abstract
PENGARUH BRAND IMAGE, PROMOTION TERHADAP CUSTOMERS PERCEIVED VALUES DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA SMARTPHONE BERBASIS ANDROID(STUDI PADA PENGGUNA SMARTPHONE BERBASIS ANDROID DI JAKARTA)
| Item Type: | Thesis (S2) |
|---|---|
| Call Number: | TM/51/13/237 |
| NIM/NIDN Creators: | 55111110028 |
| Uncontrolled Keywords: | smartphone, sistem operasi android, brand images, promotion, customers perceived values, purchase de |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.8 Special Effect and Trick Photography/Spesial Efek Fotografi dan Trik Fotografi 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 13 Feb 2014 10:41 |
| Last Modified: | 20 Apr 2024 09:35 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/15177 |
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