SULISTIANINGSIH, VIVI (2013) OPTIMALISASI MEDIA IKLAN DALAM MEMAKSIMALKAN RATING (Studi Kasus Pada Produk Kosmetik Sari Ayu Martha Tilaar). S1 thesis, Universitas Mercu Buana Jakarta.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number: | SE/31/13/126 |
| NIM/NIDN Creators: | 43109010138 |
| Uncontrolled Keywords: | Media iklan, Iklan, Rating, GRP, Linear Programming |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 21 Aug 2013 16:05 |
| Last Modified: | 22 Apr 2026 01:11 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/14499 |
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