PENGARUH INFORMATIVENESS, ENTERTAINMENT, STRUCTURE TIME, SELF-BRAND CONGRUITY DAN PEER INFLUENCE TERHADAP SIKAP PADA SNA (SOCIAL NETWORKING ADVERTISING) PADA MAHASISWA UNIVERSITAS MERCU BUANA

SAPUTRA, ANGGA (2014) PENGARUH INFORMATIVENESS, ENTERTAINMENT, STRUCTURE TIME, SELF-BRAND CONGRUITY DAN PEER INFLUENCE TERHADAP SIKAP PADA SNA (SOCIAL NETWORKING ADVERTISING) PADA MAHASISWA UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 14 190
NIM/NIDN Creators: 43110010007
Uncontrolled Keywords: informative, entertainment, structure time, self-brand congruity dan peer influence terhadap attitu
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial
300 Social Science/Ilmu-ilmu Sosial > 370 Education/Pendidikan > 378 Higher Education, Universities/Pendidikan Tinggi, Unversitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 22 Jul 2014 15:40
Last Modified: 16 Apr 2026 02:17
URI: http://repository.mercubuana.ac.id/id/eprint/12473

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