SAPUTRA, ANGGA (2014) PENGARUH INFORMATIVENESS, ENTERTAINMENT, STRUCTURE TIME, SELF-BRAND CONGRUITY DAN PEER INFLUENCE TERHADAP SIKAP PADA SNA (SOCIAL NETWORKING ADVERTISING) PADA MAHASISWA UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 14 190 |
| NIM/NIDN Creators: | 43110010007 |
| Uncontrolled Keywords: | informative, entertainment, structure time, self-brand congruity dan peer influence terhadap attitu |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial 300 Social Science/Ilmu-ilmu Sosial > 370 Education/Pendidikan > 378 Higher Education, Universities/Pendidikan Tinggi, Unversitas |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 22 Jul 2014 15:40 |
| Last Modified: | 16 Apr 2026 02:17 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/12473 |
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