ARISTA, LANA KARYA (2026) PERAN VARIABEL MODERATOR STATUS SEBAGAI SUAMI ATAU ISTRI PADA PENGARUH KEPUASAN PERNIKAHAN TERHADAP SEEKING SOCIAL SUPPORT DI MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Marital satisfaction is considered one of the psychological factors that may influence individuals' behavior in seeking social support through social media. This study aimed to examine the effect of marital satisfaction on seeking social support through social media and to investigate the moderating role of marital role (husband or wife) in this relationship. The study employed a quantitative approach with an explanatory correlational design. A total of 125 married individuals who actively used social media participated in this study. Participants were selected using a purposive sampling technique. Data were collected using the Marital Satisfaction Scale and the Online Social Support Scale (OSSS). Data were analyzed using simple linear regression and Moderated Regression Analysis (MRA) with the assistance of Jamovi software. The findings revealed that marital satisfaction had a positive and significant effect on seeking social support through social media (B = 2.291, t = 2.155, p = 0.033). The model yielded a coefficient of determination of R² = 0.134, indicating that marital satisfaction accounted for 13.4% of the variance in seeking social support, while the remaining 86.5% was explained by factors outside the scope of this study. Furthermore, the moderation analysis showed that marital role (husband or wife) did not significantly moderate the relationship between marital satisfaction and seeking social support through social media (B = 0.449, t = 0.348, p = 0.728). These results suggest that the association between marital satisfaction and seeking social support through social media is relatively similar among both husbands and wives. The findings imply that seeking social support through social media is not necessarily influenced by differences in marital roles and that other factors may play a more substantial role in shaping this behavior. Future studies are encouraged to explore additional variables that may contribute to individuals' social support-seeking behavior in online environments. Keywords: marital satisfaction, seeking social support, social media, husband wife roles, moderating variable. Kepuasan pernikahan merupakan salah satu faktor psikologis yang diduga memengaruhi perilaku individu dalam mencari dukungan sosial (seeking social support) melalui media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pernikahan terhadap seeking social support di media sosial serta menguji peran status sebagai suami atau istri sebagai variabel moderator. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional eksplanatori. Sampel penelitian berjumlah 125 responden yang berstatus sebagai suami atau istri dan aktif menggunakan media sosial, yang diperoleh melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan skala kepuasan pernikahan dan skala Online Social Support Scale (OSSS). Analisis data dilakukan menggunakan regresi linear sederhana dan Moderated Regression Analysis (MRA) dengan bantuan perangkat lunak Jamovi. Hasil penelitian menunjukkan bahwa kepuasan pernikahan berpengaruh positif dan signifikan terhadap seeking social support di media sosial (B = 2,291; t = 2,155; p = 0,033). Model penelitian memiliki koefisien determinasi sebesar R² = 0,134, yang menunjukkan bahwa kepuasan pernikahan menjelaskan 13,4% variasi seeking social support, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Hasil analisis moderasi menunjukkan bahwa status sebagai suami atau istri tidak memoderasi hubungan antara kepuasan pernikahan dan seeking social support di media sosial (B = 0,449; t = 0,348; p = 0,728). Dengan demikian, hubungan antara kepuasan pernikahan dan seeking social support relatif konsisten pada kelompok suami maupun istri. Temuan ini memberikan implikasi bahwa perilaku mencari dukungan sosial melalui media sosial tidak selalu dipengaruhi oleh perbedaan status dalam pernikahan dan masih terdapat faktor-faktor lain yang perlu diteliti lebih lanjut. Kata kunci: kepuasan pernikahan, seeking social support, media sosial, suami istri, variabel moderator.
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