PUTRI, SYAFA MELDI CAMILA (2026) PENGARUH HERDING BEHAVIOR, OVERCONFIDENCE BIAS, DAN REGRET AVERSION BIAS TERHADAP KEPUTUSAN INVESTASI CRYPTOCURRENCY PADA GENERASI Z DI JAKARTA DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL MODERATOR. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
Cover.pdf Download (700kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB 1.pdf Restricted to Registered users only Download (180kB) |
|
|
Text (BAB II)
BAB 2.pdf Restricted to Registered users only Download (392kB) |
|
|
Text (BAB III)
BAB 3.pdf Restricted to Registered users only Download (347kB) |
|
|
Text (BAB IV)
BAB 4.pdf Restricted to Registered users only Download (702kB) |
|
|
Text (BAB V)
BAB 5.pdf Restricted to Registered users only Download (36kB) |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (256kB) |
|
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
This study aims to analyze the influence of Herding Behavior, Overconfidence Bias, and Regret Aversion Bias on cryptocurrency investment decisions among Generation Z in Jakarta, with Fear of Missing Out (FOMO) serving as a moderating variable. The object and population of this research are Generation Z individuals aged 18 to 28 who reside in Jakarta and are actively investing in cryptocurrency. Data were collected using an online questionnaire with a total of 250 respondents. The data were analyzed descriptively and inferentially using Partial Least Squares Structural Equation Modeling (PLSSEM), while the moderating variable was tested through Moderated Regression Analysis (MRA). The findings of this study indicate that herding behavior and FOMO have a positive and significant effect on investment decisions. Meanwhile, overconfidence bias and regret aversion bias show a positive but non-significant effect on investment decisions. The moderation test results reveal that FOMO is unable to moderate the relationship between herding behavior and investment decisions. However, FOMO is proven to significantly moderate the relationship by weakening the effect of overconfidence bias and strengthening the effect of regret aversion bias on cryptocurrency investment decisions. Keywords: Herding Behavior, Overconfidence Bias, Regret Aversion Bias, Cryptocurrency Investment Decisions, Fear of Missing Out (FOMO) Penelitian ini bertujuan untuk menganalisis pengaruh Herding Behavior, Overconfidence Bias, dan Regret Aversion Bias terhadap keputusan investasi dalam aset cryptocurrency pada kalangan Generasi Z di wilayah Jakarta, dengan Fear of Missing Out (FOMO) berperan sebagai variabel moderasi. Objek dan populasi penelitian ini adalah individu dari Generasi Z berusia antara 18 hingga 28 tahun yang berdomisili di DKI Jakarta dan aktif melakukan investasi cryptocurrency. Data dikumpulkan menggunakan kuesioner daring melalui platform Google Form dengan jumlah responden sebanyak 250 orang. Analisis data dilakukan secara deskriptif dan inferensial menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM), serta pengujian variabel moderasi melalui Moderated Regression Analysis (MRA). Temuan penelitian ini menunjukkan bahwa herding behavior dan FOMO berpengaruh positif dan signifikan terhadap keputusan investasi. Sementara itu, overconfidence bias dan regret aversion bias berpengaruh positif namun tidak signifikan terhadap keputusan investasi. Hasil uji moderasi menunjukkan bahwa FOMO tidak mampu memoderasi hubungan herding behavior terhadap keputusan investasi. Namun, FOMO terbukti memoderasi secara signifikan dengan memperlemah hubungan overconfidence bias serta memperkuat hubungan regret aversion bias terhadap keputusan investasi cryptocurrency. Kata Kunci: Herding Behavior, Overconfidence Bias, Regret Aversion Bias, Keputusan Investasi Cryptocurrency, Fear of Missing Out (FOMO)
Actions (login required)
 |
View Item |
