PUTRANEGARA, CHRISTIAN (2017) ANALISIS PENGARUH PENJUALAN PERSONAL DAN PENGEMBANGAN PRODUK TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI MELALUI KEPUASAN PELANGGAN PADA PT SCG READYMIX INDONESIA (SIAM CEMENT GROUP). S2 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.
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