RAHMAWATI, RANI (2026) PERANCANGAN BUKU INTERAKTIF HAYU MENGENAL RINEKA BUDAYA SUNDA SEBAGAI MEDIA EDUKASI ANAK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Sundanese culture is one of Indonesia’s rich cultural heritages, encompassing various elements such as traditional houses, traditional clothing, performing arts, games, local cuisine, and regional language. However, along with the rapid development of technology and digital media, children’s exposure to local culture has gradually decreased. Therefore, there is a need for educational media that are engaging, interactive, and suitable for children’s characteristics. This final project focuses on designing an interactive children’s book entitled “Hayu Mengenal Rineka Budaya Sunda” as an educational medium for children aged 9–12 years. The design process employs a Design Thinking approach, emphasizing the development of message strategies that align with children’s cognitive development, as well as visual strategies that enhance attraction and content comprehension. The book presents Sundanese cultural materials through interactive activities such as pattern drawing, shadow matching, traditional games, and visual exploration, allowing children to learn while playing. The final outcome is presented in a printed book format, aiming to foster children’s interest in learning and to cultivate a sense of pride in local culture from an early age. It is expected that this book can serve as an effective alternative educational medium for introducing Sundanese culture to children. Keywords: illustrated interactive book, sundanese culture, child education, games, traditions, visual communication design Budaya Sunda merupakan salah satu kekayaan budaya Indonesia yang memiliki beragam unsur, seperti rumah adat, pakaian tradisional, kesenian, permainan, makanan khas, hingga bahasa daerah. Namun, seiring perkembangan teknologi dan media digital, pengenalan budaya lokal kepada anak-anak semakin berkurang. Oleh karena itu, diperlukan media edukasi yang menarik, interaktif, dan sesuai dengan karakteristik anak. Tugas akhir ini merancang buku interaktif anak berjudul "Hayu Mengenal Rineka Budaya Sunda" sebagai media edukasi yang ditujukan kepada anak usia 9–12 tahun. Proses perancangan menggunakan pendekatan Design Thinking dengan fokus pada penyusunan strategi pesan yang sesuai dengan perkembangan kognitif anak, serta strategi visual yang mendukung daya tarik dan pemahaman isi buku. Buku ini menyajikan materi budaya Sunda dalam bentuk aktivitas seperti menggambar pola, mencocokkan bayangan, permainan tradisional, dan eksplorasi visual agar anak dapat belajar sambil bermain. Hasil karya ini ditampilkan dalam format cetak sebagai upaya menumbuhkan minat belajar, dan kebanggaan anak terhadap budaya daerah sejak usia dini. Diharapkan buku ini dapat menjadi media edukasi alternatif yang efektif dalam mengenalkan budaya Sunda kepada anak-anak. Kata kunci: buku interaktif bergambar, budaya sunda, edukasi anak, permainan, adat, desain komunikasi visual
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