ANALISIS PRICE, PROMOTION, PEOPLE TERHADAP PURCHASING DECISION TERHADAP PURCHASING DECISION MOBIL HYBRID TOYOTA MOBIL HYBRID TOYOTA DENGAN GREEN AWARENESS SEBAGAI VARIABEL MODERASI (STUDI PT. ASTRIDO JAYA MOBILINDO KARAWANG)

GUSTIYANI, AJENG RESTU (2026) ANALISIS PRICE, PROMOTION, PEOPLE TERHADAP PURCHASING DECISION TERHADAP PURCHASING DECISION MOBIL HYBRID TOYOTA MOBIL HYBRID TOYOTA DENGAN GREEN AWARENESS SEBAGAI VARIABEL MODERASI (STUDI PT. ASTRIDO JAYA MOBILINDO KARAWANG). S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55124110043
Uncontrolled Keywords: Purchasing Decision, Price, Promotion, People, Green Awareness, Kendaraan Hybrid, SDGs
Subjects: 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 640.1-640.9 Standard Subdivisions of Home Economic and Family Living/Subdivisi Standar Dari Kesejahteraan Rumah Tangga dan Kehidupan Keluarga > 640.7 Purchasing Guides/Panduan Belanja, Daftar Belanja Rumah Tangga
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 05 Mar 2026 06:04
Last Modified: 05 Mar 2026 06:04
URI: http://repository.mercubuana.ac.id/id/eprint/101386

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