PRATAMA, MEYDINAH NATASYA (2025) PENGARUH PESAN DALAM FILM 'VINA : SEBELUM 7 HARI' TERHADAP SIKAP PENONTON TENTANG KEADILAN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to identify and analyze the influence of justice-related messages in the film “Vina: Sebelum 7 Hari” (Vina: Before 7 Days) on viewers’ attitudes, particularly among university students from the 2022–2024 cohorts. This research employs a quantitative approach using a survey method, with questionnaires distributed to 120 respondents who met the research criteria. The independent variable is the justice message conveyed in the film, while the dependent variable is the viewers’ attitudes, which include cognitive, affective, and psychomotor aspects. The data were analyzed using descriptive analysis, simple linear regression, Pearson Product Moment correlation, coefficient of determination (R-Square), and T-test. The results indicate that the justice message in the film has a very strong correlation with viewers’ attitudes, with a correlation coefficient of 0.894. The coefficient of determination (R-Square) value of 0.800 shows that 80% of the variations in viewers' attitudes are influenced by the film’s message, while the remaining 20% is influenced by external factors. The T-test produced a t-value of 18.957 with Sig < 0.001, indicating that the film’s message has a positive and significant effect on viewers’ attitudes toward justice. Keywords: Film, Justice Message, Viewer Attitude, Linear Regression, University Student. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pesan tentang keadilan dalam film “Vina: Sebelum 7 Hari” terhadap sikap penonton, khususnya mahasiswa angkatan 2022–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 120 responden yang memenuhi kriteria penelitian. Variabel independen adalah pesan keadilan dalam film, sedangkan variabel dependen adalah sikap penonton yang mencakup aspek kognitif, afektif, dan psikomotorik. Analisis data dilakukan menggunakan analisis deskriptif, uji regresi linier sederhana, uji korelasi Pearson Product Moment, koefisien determinasi (RSquare), dan uji T. Hasil penelitian menunjukkan bahwa pesan keadilan dalam film memiliki hubungan yang sangat kuat dengan sikap penonton, dengan nilai korelasi sebesar 0.894. Nilai koefisien determinasi sebesar 0.800 mengindikasikan bahwa 80% variasi sikap penonton dipengaruhi oleh pesan film, sementara 20% lainnya dipengaruhi oleh faktor eksternal. Uji T menghasilkan nilai t hitung 18.957 dengan Sig < 0.001, sehingga dapat disimpulkan bahwa pesan dalam film berpengaruh positif dan signifikan terhadap sikap penonton mengenai keadilan. Kata Kunci: Film, Pesan Keadilan, Sikap Penonton, Regresi Linier, Mahasiswa
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