RIDHO, MUHAMAD YUSUF NAKHIB (2025) PERANCANGAN VIDEO DOKUMENTER SEBAGAI MEDIA KAMPANYE TRANSPORTASI UMUM DALAM UPAYA MENGURANGI KEMACETAN DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The high level of traffic congestion in Jakarta is partly due to the dominant use of private vehicles, including by productive-age students. Given the low public interest in using public transportation, this documentary video aims to serve as an educational campaign to raise awareness and interest in students switching to public transportation to reduce congestion. The 7-minute documentary, titled "Take a Role in Overcoming Traffic Jams," utilizes a visual narrative approach and is distributed through YouTube. It utilizes cinematographic styles such as close-ups, the rule of thirds, and natural lighting to engage audiences. The design process included idea development, pre-production, production, post-production, and distribution, targeting students aged 16–18 in Jakarta. Design testing results demonstrated a positive response from audiences who found the video informative, easy to understand, and encouraging them to use public transportation. This work is expected to make a significant contribution to changing students' perceptions of public transportation as a way to address traffic congestion in Jakarta. Keywords: Traffic Jam, Traffic, Documentary Video. Tingginya tingkat kemacetan di Jakarta salah satunya disebabkan oleh dominasi penggunaan kendaraan pribadi, termasuk oleh pelajar usia produktif. Melihat rendahnya minat masyarakat dalam menggunakan transportasi umum, perancangan video dokumenter ini bertujuan sebagai media kampanye edukatif untuk meningkatkan kesadaran dan minat pelajar agar beralih ke transportasi umum guna mengurangi kemacetan. Video dokumenter berjudul “Ambil Peran Atasi Kemacetan” ini menggunakan pendekatan naratif visual dengan durasi 7 menit, didistribusikan melalui Platform YouTube, serta menggunakan gaya sinematografi seperti close up, rule of thirds, dan natural lighting untuk menarik minat audiens. Proses perancangan meliputi tahap development ide, pre-production, production, post-production, hingga distribusi karya, dengan target audiens pelajar usia 16–18 tahun di Jakarta. Hasil uji desain menunjukkan respon positif dari audiens yang merasa video ini informatif, mudah dipahami, dan memberikan dorongan untuk menggunakan transportasi umum. Melalui karya ini, diharapkan dapat memberikan kontribusi nyata dalam mengubah persepsi pelajar terhadap transportasi umum sebagai salah satu langkah mengatasi kemacetan di Jakarta. Kata kunci: Kemacetan, Lalu lintas, Video dokumenter.
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