PERANCANGAN PROMOSI SIAP SNBT BIMBEL STRATEGIS MELALUI MEDIA SOSIAL

HAREFAH, ADAM NURBANI (2025) PERANCANGAN PROMOSI SIAP SNBT BIMBEL STRATEGIS MELALUI MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The visual design of the Siap SNBT promotion program by Bimbel STRATEGIS through social media platforms such as Instagram and TikTok is a strategic initiative to address the challenges of promotional communication in the digital era. In this project, the designer presents eight different types of visual content, including congratulatory posts for PTN admissions, academic tips, student and alumni testimonials, interactive quizzes, slice-of-life content, and hard-selling promotions that designed with a consistent visual style that resonates with the character of Gen Z. The use of Bimbel STRATEGIS signature colors, blue and red, combined with bright accent colors to enhance visual appeal, while sans serif typography is applied to maintain readability and reinforce the brand’s identity. The content is designed to align with social media features such as Reels, Stories, Carousels, and Feeds, ensuring optimal engagement and platform compatibility. To deliver a strong visual message, the design process follows a design thinking approach, involving data collection through interviews, observations, and questionnaires conducted with students and staff of the Bimbel. The final designs were then tested through both offline and online exhibitions, as well as direct publication on Bimbel STRATEGIS official social media platforms. Audience responses indicated that the new designs were more well received and considered to better reflect the identity of Bimbel STRATEGIS, with a significant increase in engagement compared to the previous visuals. Through this design, Bimbel STRATEGIS promotional campaign presents itself as fresher, more relevant, and more communicative to the younger audience. This design is also expected to serve as a reference for other educational institutions in managing social media-based promotional strategies to enhance the appeal and engagement of their educational services. Keyword: Visual Design, Social Media, Digital Era, Instagram, Bimbel STRATEGIS Perancangan visual promosi program Siap SNBT dari Bimbel STRATEGIS melalui media sosial Instagram dan TikTok, menjadi langkah strategis untuk menjawab tantangan komunikasi promosi di era digital. Dalam karya ini, perancang menghadirkan delapan jenis konten visual yang berbeda seperti ucapan selamat kelulusan PTN, tips akademik, testimoni siswa dan alumni, kuis interaktif, konten slice-of-life, hingga promosi hard selling (promo) yang dirancang dengan gaya visual yang konsisten dan sesuai karakter Gen Z. Penggunaan warna utama biru dan merah khas Bimbel STRATEGIS dipadukan dengan aksen warna cerah untuk meningkatkan daya tarik visual, sementara tipografi sans serif digunakan untuk menjaga keterbacaan dan identitas brand. Konten didesain dengan menyesuaikan fitur sosial media seperti reels, story, carousel, dan feed. Untuk menyampaikan pesan visual yang kuat, proses desain ini dilakukan dengan pendekatan design thinking yang melibatkan pengumpulan data melalui wawancara, observasi, hingga kuesioner kepada siswa dan staf Bimbel. Hasil karya kemudian diuji melalui pameran offline dan online, serta publikasi langsung di media sosial resmi Bimbel STRATEGIS. Respons dari audiens menunjukkan bahwa desain baru lebih disukai dan dinilai mencerminkan identitas Bimbel STRATEGIS secara lebih baik, dengan peningkatan interaksi yang signifikan dibanding desain sebelumnya. Melalui karya ini, promosi Bimbel STRATEGIS mampu tampil lebih segar, relevan, dan komunikatif di mata audiens muda. Perancangan ini juga diharapkan dapat menjadi acuan bagi lembaga pendidikan lain dalam mengelola strategi promosi berbasis media sosial untuk meningkatkan daya tarik dan engagement terhadap layanan pendidikan. Kata Kunci: Desain Visual, Media Sosial, Era Digital, Instagram, Bimbel STRATEGIS

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 106
NIM/NIDN Creators:	42323110012
Uncontrolled Keywords:	Desain Visual, Media Sosial, Era Digital, Instagram, Bimbel STRATEGIS
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 704 Special Topics in Fine and Decorative Arts/Topik Khusus tentang Karya Seni > 704.9 Iconography, Icon, Image/Ikonografi, Ikon, Gambar 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.3 Photopsychography/Fotopsikografi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	15 Oct 2025 06:40
Last Modified:	15 Oct 2025 06:40
URI:	http://repository.mercubuana.ac.id/id/eprint/99308

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