AZKA, DIBA ADAWIAH (2025) STRATEGI PUBLIC RELATIONS PUSAT INDUSTRI HIJAU KEMENTRIAN PERINDUSTRIAN DALAM EVENT "PENGHARGAAN INDUSTRI HIJAU" TAHUN 2022 (ANALISIS DESKRIPTIF EVENT MANAGEMENT DALAM GOVERNMENT PUBLIC RELATIONS UNTUK PUBLIKASI KEMENTRIAN). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (COVER)
44222120013_Diba Adawiah Azka-01 Cover - Diba Azka.pdf Download (418kB) |
|
Text (BAB I)
44222120013-Diba Adawiah Azka-02 Bab 1 - Diba Azka.pdf Restricted to Registered users only Download (124kB) |
|
Text (BAB II)
44222120013-Diba Adawiah Azka-03 Bab 2 - Diba Azka.pdf Restricted to Registered users only Download (291kB) |
|
Text (BAB III)
44222120013-Diba Adawiah Azka-04 Bab 3 - Diba Azka.pdf Restricted to Registered users only Download (128kB) |
|
Text (BAB IV)
44222120013-Diba Adawiah Azka-05 Bab 4 - Diba Azka.pdf Restricted to Registered users only Download (858kB) |
|
Text (BAB V)
44222120013-Diba Adawiah Azka-06 Bab 5 - Diba Azka.pdf Restricted to Registered users only Download (45kB) |
|
Text (DAFTAR PUSTAKA)
44222120013-Diba Adawiah Azka-08 Daftar Pustaka - Diba Azka.pdf Restricted to Registered users only Download (121kB) |
|
Text (LAMPIRAN)
44222120013-Diba Adawiah Azka-09 Lampiran - Diba Azka.pdf Restricted to Registered users only Download (399kB) |
Abstract
Penelitian ini menganalisis strategi Public Relations Pusat Industri Hijau Kementerian Perindustrian dalam penyelenggaraan Penghargaan Industri Hijau 2022 dengan pendekatan kualitatif deskriptif berparadigma post-positivistik. Teori Government Public Relations dan model PENCILS dari Thomas L. Harris digunakan sebagai kerangka analisis, sementara data diperoleh melalui wawancara, dokumentasi, dan observasi, lalu dianalisis dengan model komunikasi Lasswell dan teori relationship management Strömbäck & Kiousis. Hasil penelitian menunjukkan lima tahap utarna strategi komunikasi: pemetaan audiens, perumusan pesan, perencanaan teknis, pelaksanaan kolaboratif, dan evaluasi. Elemen event dan publication paling dominan, sedangkan community involvement dan lobbying belum optimal. Strategi ini meningkatkan kesadaran publik tentang industri hijau dan memperkuat hubungan pemerintah-industri, meski kesinambungan komunikasi dua arah dan pelibatan publik pascancara masih perlu ditingkatkan. This study examines the Public Relations strategy implemented by the Green Industry Center of the Indonesian Ministry of Industry in organizing the 2022 Green Industry Awards. Adopting a descriptive qualitative approach within a post-positivist paradigm, it employs the Government Public Relations theory and Thomas L. Harris's PENCILS model comprising Publication, Event, News, Community Involvement, Identity Media, Lobbying and Negotiation, and Social Responsibility as the primary analytical framework. Data were collected through in-depth interviews, document analysis, and direct observation, then interpreted using Lasswell's communication model and the relationship management theory developed by Strömbäck and Kiousis. The findings reveal five key stages in the Ministry's communication strategy: audience mapping, message formulation, technical planning, collaborative execution, and post-event evaluation. Among the PENCILS elements, event and publication emerged as the most prominent, while community involvement and lobbying were utilized less effectively. Overall, the strategy contributed to raising public awareness of green industry principles and strengthening ties between the government and industrial stakeholders. Nevertheless, sustaining two-way communication and enhancing public engagement after the event remain areas for further development.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44222120013 |
| Uncontrolled Keywords: | Government Public Relations, PENCILS, industri hijau, strategi komunikasi, event pemerintah Government Public Relations, PENCILS, green industry, communication strategy, government event |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 11 Oct 2025 04:16 |
| Last Modified: | 11 Oct 2025 04:17 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/99043 |
Actions (login required)
 |
View Item |
