PENGARUH E-SECURITY DAN EASE OF TRANSACTION TERHADAP PURCHASE DECISION DENGAN E-TRUST SEBAGAI VARIABEL MEDIASI DI MARKETPLACE TOKOPEDIA

HANSA, SADDAM MAULANA (2024) PENGARUH E-SECURITY DAN EASE OF TRANSACTION TERHADAP PURCHASE DECISION DENGAN E-TRUST SEBAGAI VARIABEL MEDIASI DI MARKETPLACE TOKOPEDIA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of Security and Ease of Transactions on Purchase Decisions with Trust as an Intervening Variable in the Tokopedia Application. The subjects in this research are consumers who have made transactions on goods or product ordering services on Tokopedia at least three times. The sample used in this research was 102 respondents. This research uses a quantitative approach. The sample collection technique in this research is non-probability sampling with the method used, namely purposive sampling. The data analysis used is statistical analysis in the form of SEM-PLS 3.0. The results of this research show that e-trust mediates the relationship between the E-Security and Ease of Transaction variables on Purchase Decisions which has a positive and significant effect. Keywords: E-Security, Ease of Transaction, Purchase Decision, E-trust, Penelitian ini bertujuan untuk menganalisis pengaruh Keamanan dan Kemudahan Bertransaksi Terhadap Purchase Decision dengan Kepercayaan sebagai Variabel Intervening pada Aplikasi Tokopedia. Subjek pada penelitian ini adalah konsumen yangpernah melakukan transaksi pada layanan pemesanan barang atau produk di Tokopedia minimal tiga kali. Sampel yang digunakan dalam penelitian ini sebanyak 102 responden. Penelitian ini menggunakan pendekatan Kuantitatif. Teknik pengumpulan sampel dalam penelitian ini yaitu nonprobability sampling dengan metode yang digunakan yaitu purposive sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS 3.0. Hasil penelitian ini menunjukkan bahwa e-trust memediasi hubungan antara variabel E-Security dan Ease Of Transaction terhadap Purchase Decision yang berpengaruh positif dan signifikan. Kata Kunci : E-Security , Ease Of Transaction, Purchase Decision, E-Trust

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 325
NIM/NIDN Creators:	43119010378
Uncontrolled Keywords:	E-Security , Ease Of Transaction, Purchase Decision, E-Trust
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.8 Preservation of Collections/Pemeliharaan Bahan Pustaka > 025.82 Security Against Theft and Other Hazards/Keamanan Terhadap Pencurian dan Bahaya Lainnya 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.1-380.9 Standard Subdivisions of Commerce, Communications, Transportation/Subdivisi Standar Dari Perdagangan, Komunikasi, Transportasi > 380.1 Commerce (Trade)/Perdagangan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	07 Oct 2025 03:31
Last Modified:	07 Oct 2025 03:31
URI:	http://repository.mercubuana.ac.id/id/eprint/98861

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