PENGARUH FASHION LIFESTYLE DAN SELF-CONCEPT TERHADAP SUSTAINABLE FASHION PURCHASE INTENTION DENGAN CONSUMER PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI (Studi Kasus Daerah Jakarta)

SOFIA, SYIFA (2025) PENGARUH FASHION LIFESTYLE DAN SELF-CONCEPT TERHADAP SUSTAINABLE FASHION PURCHASE INTENTION DENGAN CONSUMER PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI (Studi Kasus Daerah Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of fashion lifestyle and self-concept on sustainable fashion purchase intention with consumer perceived value as a mediating variable. The population in this study is consumers in Indonesia who have an interest in sustainable fashion products. The sample used was 210 respondents. The sampling method used was purposive sampling. The data collection method used a survey method, with the research instrument being a questionnaire. The data analysis method used Partial Least Square. This study is expected to provide new insights into the factors that influence the intention to purchase sustainable fashion products, as well as the role of consumer perceived value as a mediator. The findings are expected to contribute to the development of marketing strategies that support sustainability in the fashion industry, while encouraging increased consumer awareness of the importance of environmentally friendly consumption Keywords: Fashion Lifestyle, Self-Concept, Consumer Perceived Value, Sustainable Fashion, Purchase. Penelitian ini bertujuan untuk menganalisis pengaruh Fashion lifestyle dan Self-concept terhadap Sustainable fashion purchase intention dengan Consumer perceived value sebagai variabel mediasi. Populasi dalam penelitian ini adalah konsumen di Indonesia yang memiliki ketertarikan atau minat pada produk fashion yang berkelanjutan. Sampel yang dipergunakan adalah sebanyak 210 responden. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini diharapkan dapat memberikan wawasan baru mengenai faktor-faktor yang memengaruhi niat pembelian produk fashion berkelanjutan, serta peran consumer perceived value sebagai mediator. Temuan yang dihasilkan diharapkan dapat berkontribusi pada pengembangan strategi pemasaran yang mendukung keberlanjutan dalam industri fashion, sekaligus mendorong peningkatan kesadaran konsumen terhadap pentingnya konsumsi yang ramah lingkungan. Kata Kunci: Fashion Lifestyle, Self-Concept, Consumer Perceived Value, Sustainable Fashion, Pembelian

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 310
NIM/NIDN Creators:	43121110114
Uncontrolled Keywords:	Fashion Lifestyle, Self-Concept, Consumer Perceived Value, Sustainable Fashion, Pembelian
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	27 Sep 2025 03:34
Last Modified:	27 Sep 2025 03:34
URI:	http://repository.mercubuana.ac.id/id/eprint/98527

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