PERANCANGAN VISUAL IDENTITY HUSEIN BAROKAH WANGI

MURTADHO, BADRU AKMAL (2025) PERANCANGAN VISUAL IDENTITY HUSEIN BAROKAH WANGI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The growth of the perfume industry, particularly in the non-alcoholic fragrance segment with Islamic values, presents opportunities for local businesses to build strong and relevant brand identities. Husein Barokah Wangi, a small business (UMKM) specializing in refillable perfumes and religious accessories, faces challenges in maintaining consistent visual identity and effectively conveying brand values to its consumers. This study aims to design a visual identity system that reflects the brand’s religious values, simplicity, and product quality. The design process involves observation, interviews with the business owner, literature review, and analysis of similar student projects. It progresses through stages such as idea exploration using mind mapping, manual sketches, morphology matrix development, digitalization, and implementation across various branding media including logo, banner, packaging, stickers, and promotional items. The logo combines logogram and logotype approaches, featuring perfume bottle elements, Arabic calligraphy, and a color palette of green and gold to represent Islamic identity and premium quality. The final outcome is a comprehensive visual identity system documented in a Graphic Standard Manual (GSM), which was presented at an exhibition and received positive feedback from the audience. The new identity is considered effective in enhancing brand professionalism, increasing product appeal, and expanding market reach. This project is expected to serve as a reference for other small businesses aiming to build strong and market-relevant branding, especially within the Muslim consumer segment. Keywords: Branding, Visual Identity, Logo, Non-Alcoholic Perfume, Islamic Values, Small Business Perkembangan industri parfum, khususnya di segmen parfum non-alkohol berbasis nilai Islami, membuka peluang bagi pelaku usaha lokal untuk membangun identitas merek yang kuat dan relevan. Husein Barokah Wangi, sebagai salah satu UMKM yang bergerak di bidang penjualan parfum isi ulang dan perlengkapan ibadah, menghadapi tantangan dalam hal konsistensi identitas visual dan penyampaian nilai merek secara efektif kepada konsumen. Penelitian ini bertujuan untuk merancang sistem identitas visual yang mampu merepresentasikan nilai-nilai religius, kesederhanaan, serta kualitas produk Husein Barokah Wangi. Metode yang digunakan meliputi observasi, wawancara langsung dengan pemilik usaha, studi pustaka, serta analisis referensi tugas akhir sejenis. Proses perancangan dilakukan melalui tahapan eksplorasi ide seperti mind mapping, sketsa manual, pembuatan morfologi matrix, hingga digitalisasi dan implementasi desain pada berbagai media branding seperti logo, banner, kemasan, stiker, dan media promosi lainnya. Logo dirancang dengan pendekatan logogram dan logotype, menggabungkan simbol parfum, kaligrafi Arab, dan warna hijau serta emas sebagai cerminan nilai Islami dan kesan premium. Hasil akhir dari perancangan ini berupa sistem identitas visual yang terdokumentasi dalam Graphic Standard Manual (GSM) dan telah diuji melalui pameran karya yang mendapatkan umpan balik positif dari audiens. Identitas visual baru Husein Barokah Wangi dinilai mampu memperkuat citra profesional, meningkatkan daya tarik produk, serta memperluas jangkauan pasar. Diharapkan, perancangan ini menjadi acuan bagi UMKM sejenis dalam membangun branding yang kuat dan relevan dengan target pasar muslim. Kata kunci: Branding, Identitas Visual, Logo, Parfum Non-Alkohol, Nilai Islami, UMKM

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 058
NIM/NIDN Creators:	42321010048
Uncontrolled Keywords:	Branding, Identitas Visual, Logo, Parfum Non-Alkohol, Nilai Islami, UMKM
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya > 668.5 Parfumes and Cosmetics/Teknologi Parfum, Minyak Wangi dan Kosmetik 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 729 Design and decoration of Structures/Desain dan Pola Bangunan > 729.2 Design in Horizontal Plane/Desain Pesawat Horisontal > 729.25 Lines of Interior Communication/Batasan Komunikasi Interior
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	23 Sep 2025 02:20
Last Modified:	23 Sep 2025 02:20
URI:	http://repository.mercubuana.ac.id/id/eprint/98348

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