LESMANA, MICO ANANTHA (2025) "PERANCANGAN MAJALAH EDUKASI FUNCTIONAL MEDICINE SECARA MANDIRI & ART THERAPY". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Soma+ Magazine Vol. 1: The Way of Self Healing was designed as a visual educational medium that explores self-applied Functional Medicine and Art Therapy. This design was motivated by the lack of public understanding—particularly among Gen-Z—of holistic health approaches that focus not only on symptoms, but also on the root causes of health issues. Using the Design Thinking approach, the author developed a relevant visual strategy and content narrative based on clinical observation, interviews with Dr. Herdy Rizky Susetyo (founder of Soma Plus Clinic), and feedback from the target audience. The result is a 47-page printed magazine that delivers information through a combination of text, illustrations, comics, and documentary photography. The visual concept adopts a modern and minimalist style that reflects the identity of young urban readers. Based on design testing through exhibitions and surveys, the work received positive feedback in terms of aesthetics and clarity of message. This magazine is expected to broaden access to health education and serve as an alternative medium that is both communicative and accessible to younger generations. Keyword: Funtional Medicine, Art Therapy, Education Media, Magazine, Self Healing Majalah Soma+ Magazine Vol. 1: The Way of Self Healing dirancang sebagai media edukasi visual yang membahas Functional Medicine secara mandiri dan Art Therapy. Perancangan ini dilatarbelakangi oleh rendahnya pemahaman masyarakat, khususnya Gen-z terhadap pendekatan kesehatan holistik yang tidak hanya berfokus pada gejala, melainkan juga akar penyebab permasalahan kesehatan. Melalui pendekatan Design Thinking, penulis merancang strategi visual dan narasi konten yang relevan berdasarkan observasi klinik, wawancara dengan dr. Herdy Rizky Susetyo selaku pendiri Soma Plus Clinic, serta umpan balik dari target audiens. Hasil akhirnya berupa majalah cetak sebanyak 47 halaman yang menyajikan informasi melalui kombinasi teks, ilustrasi, komik, dan foto dokumenter. Visual majalah ini dibangun dengan pendekatan modern dan minimalis, yang mencerminkan karakter audiens muda urban. Berdasarkan hasil uji desain melalui pameran dan survei, karya ini mendapat apresiasi positif dari segi estetika dan kejelasan pesan. Majalah ini diharapkan mampu memperluas akses edukasi kesehatan dan menjadi media alternatif yang komunikatif serta mudah diterima oleh generasi muda. Kata kunci: Functional Medicine, Art Therapy, Media Edukasi, Majalah, Self Healing
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