PENGARUH INFLUENCER MARKETING DAN ADVERTISING ONLINE TERHADAP PURCHASE DECISION YANG DIMEDIASI GREEN ATTITUDE PADA GREEN BEAUTY PRODUCT SECTOR

PAJRIYANTI, NURVITA (2025) PENGARUH INFLUENCER MARKETING DAN ADVERTISING ONLINE TERHADAP PURCHASE DECISION YANG DIMEDIASI GREEN ATTITUDE PADA GREEN BEAUTY PRODUCT SECTOR. S2 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55123120054
Uncontrolled Keywords: influencer marketing, advertising online, purchase decision, green attitude, green beauty products
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 19 Sep 2025 06:08
Last Modified: 19 Sep 2025 06:09
URI: http://repository.mercubuana.ac.id/id/eprint/98138

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