PERANCANGAN VISUAL BRAND IDENTITY CV.NAEL TEKHNIK

AGAPE, NATANNAEL (2025) PERANCANGAN VISUAL BRAND IDENTITY CV.NAEL TEKHNIK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze and design a visual brand identity strategy for CV. Nael Tekhnik, a company specializing in air conditioning (AC) services operating in the Greater Jakarta area since 2011. Despite its strong service reputation, the absence of a consistent visual identity has limited its competitiveness in a saturated market. The research applied a design thinking approach with a qualitative method through interviews, observations, and competitor visual analysis. Data were processed using an empathy map to identify the brand’s core values as the foundation for designing visual elements. The final outcome includes a modern minimalist logo, typography, color scheme, supergraphics, and supporting media such as uniforms, name cards, stickers, and a Graphic Standard Manual (GSM). This visual identity system is expected to enhance brand awareness, establish a professional image, and build customer trust while serving as a reference for consistent brand communication across digital and print media in the future. Keywords: Visual Brand Identity, Design Thinking, Branding Penelitian ini bertujuan untuk menganalisis dan merancang strategi identitas visual (visual brand identity) untuk CV. Nael Tekhnik, sebuah perusahaan jasa spesialis pendingin udara (AC) yang beroperasi sejak 2011 di wilayah Jabodetabek. Meskipun memiliki reputasi yang baik, perusahaan belum memiliki identitas visual yang kuat sehingga daya saingnya kurang optimal. Penulis menggunakan pendekatan design thinking dengan metode kualitatif melalui wawancara, observasi, dan analisis visual kompetitor. Data dianalisis menggunakan empathy map untuk menentukan nilai utama (value) yang akan dijadikan dasar perancangan logo dan elemen identitas visual lainnya. Hasil perancangan meliputi logo, tipografi, warna, supergrafis, dan media pendukung seperti seragam teknisi, kartu nama, stiker, serta Graphic Standard Manual (GSM). Implementasi identitas visual ini diharapkan meningkatkan brand awareness, citra profesional, serta kepercayaan konsumen terhadap CV. Nael Tekhnik, sekaligus menjadi panduan untuk strategi komunikasi visual pada media digital dan cetak di masa depan. Kata Kunci: Visual Brand Identity, Design Thinking, Branding

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 041
NIM/NIDN Creators:	42321010031
Uncontrolled Keywords:	Visual Brand Identity, Design Thinking, Branding
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 200 Religion/Agama > 240 Christian Moral and Devotional Theology/Moral Kristen dan Teologi Kebaktian > 246 Use of Art in Christianity/Seni dalam Agama Kristen > 246.5 Icons, Symbols, Insignia/Ikon, Simbol, Lambang 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	16 Sep 2025 04:55
Last Modified:	16 Sep 2025 04:55
URI:	http://repository.mercubuana.ac.id/id/eprint/97931

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