ORCHESTRATING DIGITAL GROWTH: A SOCIAL MEDIA PROJECT FOR PARISSA FASHION'S BRAND AWARENESS AND SALES

VONG, GERGINA (2025) ORCHESTRATING DIGITAL GROWTH: A SOCIAL MEDIA PROJECT FOR PARISSA FASHION'S BRAND AWARENESS AND SALES. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of social media on brand awareness and sales of Parissa MSMEs. One of the factors that contributes to the country's continued economic growth and development is the aspect of trade. MSMEs are included in the trade sector, which plays an irreplaceable role and significantly contributes to the Indonesian economy. However, one of the problems MSMEs face is not optimizing social media effectively. MSMEs that have this problem, one of which is Parissa MSMEs. UMKM Parissa is a type of business engaged in online and offline adult women's clothing located in Tanah Abang, which does not optimize digital marketing strategies using social media to affect sales. The concept used is SMAC (Social, Mobile, Analytics, and Cloud) in the social media management project. The final result obtained is optimizing social media to increase sales of Parissa Fashion MSMEs. Keywords: Digital marketing strategy, Optimizing Social Media, Increasing Brand Awareness, Increasing Sales.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 277
NIM/NIDN Creators:	43121010367
Uncontrolled Keywords:	Digital marketing strategy, Optimizing Social Media, Increasing Brand Awareness, Increasing Sales
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.69 Specific Kinds of Computer Communications/Jenis Khusus Komunikasi Komputer > 004.692 Electronic Mail, Email/Surat Elektronik, Surel 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	15 Sep 2025 07:25
Last Modified:	15 Sep 2025 07:25
URI:	http://repository.mercubuana.ac.id/id/eprint/97892

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