PERANCANGAN ULANG IDENTITAS VISUAL FORHER COSMECEUTICAL SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS

SAKINAH, ALIAH (2025) PERANCANGAN ULANG IDENTITAS VISUAL FORHER COSMECEUTICAL SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The skincare industry in Indonesia is experiencing significant growth, creating opportunities for new brands to compete. Forher Cosmeceuticals, which offers medical-based skincare products, needed to strengthen its visual identity to stand out in the competitive market. Therefore, redesigning Forher Cosmeceutical visual identity became a crucial step to create a more attractive and memorable image for consumers. This design process used the Design Thinking method, which includes the stages of Empathize, Define, Ideate, Prototype, and Test, as well as the application of visual identity on various platforms to increase Forher Cosmeceutical brand awareness and competitiveness in the skincare industry. Key Words : Beauty, Forher Cosmeceuticals, Logo Design Industri skincare di Indonesia mengalami pertumbuhan yang signifikan, menciptakan peluang bagi merek-merek baru untuk bersaing. Forher Cosmeceutical, yang menawarkan produk perawatan kulit berbasis medis, perlu memperkuat identitas visualnya untuk menonjol di pasar yang kompetitif. Oleh karena itu, perancangan ulang identitas visual Forher Cosmeceutical menjadi langkah krusial untuk menciptakan citra yang lebih menarik dan mudah diingat oleh konsumen. Proses perancangan ini menggunakan metode Design Thinking, yang mencakup tahapan Empathize, Define, Ideate, Prototype, dan Test, serta penerapan identitas visual di berbagai platform untuk meningkatkan brand awareness dan daya saing Forher Cosmeceutical di industri skincare. Kata Kunci : Kecantikan, Forher Cosmeceuticals, Perancangan logo

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 039
NIM/NIDN Creators:	42321010096
Uncontrolled Keywords:	Kecantikan, Forher Cosmeceuticals, Perancangan logo
Subjects:	200 Religion/Agama > 240 Christian Moral and Devotional Theology/Moral Kristen dan Teologi Kebaktian > 246 Use of Art in Christianity/Seni dalam Agama Kristen > 246.5 Icons, Symbols, Insignia/Ikon, Simbol, Lambang 600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya > 668.5 Parfumes and Cosmetics/Teknologi Parfum, Minyak Wangi dan Kosmetik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	15 Sep 2025 05:10
Last Modified:	15 Sep 2025 05:10
URI:	http://repository.mercubuana.ac.id/id/eprint/97886

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