PERANCANGAN IDENTITAS VISUAL PRAKTEK UMUM dr. NIKMAH SEBAGAI REPRESENTASI CITRA DAN LAYANAN KESEHATAN

SUYONO, LUTHFIANNA (2025) PERANCANGAN IDENTITAS VISUAL PRAKTEK UMUM dr. NIKMAH SEBAGAI REPRESENTASI CITRA DAN LAYANAN KESEHATAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The visual identity design of dr.Nikmah’s General Practice was carried out to establish a friendly, clean, and professional image in the eyes of the public, particularly within the residential area of South Jakarta. The previous visual identity lacked consistency and did not reflect the character of the healthcare services provided. Using the Design Thinking approach, this design process began with empathy, needs analysis, idea exploration, and proceeded to the implementation of design across various printed media such as the logo, signage, business cards, posters, letterheads, and the Graphic Standard Manual (GSM). The results of the design testing showed that most respondents gave positive feedback regarding the memorability of the logo, readability of the typography, and the overall visual appearance. This visual identity is expected to strengthen the practice’s visual communication, enhance public trust, and serve as a distinctive element that sets it apart from other healthcare practices. Keywords: Visual Identity, General Practice, Branding, Design Thinking, Visual Communication Design. Perancangan identitas visual pada praktek umum dr.Nikmah dilakukan untuk membangun citra yang ramah, bersih, mudah dikenal, dan profesional di mata masyarakat, khususnya di lingkungan permukiman. Identitas visual sebelumnya belum menunjukkan konsistensi dan belum mencerminkan karakter pelayanan kesehatan yang dijalankan. Melalui pendekatan Design Thinking, perancangan ini dimulai dari proses empati, analisis kebutuhan, eksplorasi ide, hingga implementasi desain ke berbagai media cetak seperti logo, signage, kartu nama, poster, kop surat, hingga sistem Graphic Standard Manual (GSM). Hasil dari uji desain menunjukkan bahwa mayoritas responden memberikan tanggapan positif terhadap daya ingat logo, keterbacaan tipografi, dan tampilan visual secara keseluruhan. Identitas visual ini diharapkan dapat memperkuat komunikasi visual praktek, meningkatkan kepercayaan masyarakat, serta menjadi pembeda yang khas dari praktek layanan kesehatan lainnya. Kata kunci: Identitas Visual, Praktek Dokter Umum, Branding, Design Thinking, Desain Komunikasi Visual.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 034
NIM/NIDN Creators:	42321010012
Uncontrolled Keywords:	Identitas Visual, Praktek Dokter Umum, Branding, Design Thinking, Desain Komunikasi Visual.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.3 Artificial Intelligence/Kecerdasan Buatan > 006.33 Knowledge-Based Systems/Sistem Berbasis Pengetahuan > 006.332 Knowledge Representation/Representasi Pengetahuan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.5 Welfare and Health Buidings/Arsitektur Rumah Sakit dan Gedung Kesehatan
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	15 Sep 2025 04:19
Last Modified:	15 Sep 2025 04:19
URI:	http://repository.mercubuana.ac.id/id/eprint/97878

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