GAYA KOMUNIKASI M. ARIF ROHMAN SAID PUTRA MELALUI YOUTUBE PODCAST “PODTAX” PADA CHANNEL LAPAK PAJAK (EPISODE SPECIAL YUDHA KELING: BUZZER PANEN HUJATAN?)

Ismail, Ilham Fadhilah (2025) GAYA KOMUNIKASI M. ARIF ROHMAN SAID PUTRA MELALUI YOUTUBE PODCAST “PODTAX” PADA CHANNEL LAPAK PAJAK (EPISODE SPECIAL YUDHA KELING: BUZZER PANEN HUJATAN?). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

Penelitian ini dilatarbelakangi oleh peran media digital yang semakin penting dalam menyampaikan informasi publik. Salah satunya adalah program Podtax pada kanal YouTube Lapak Pajak yang dipandu oleh M. Arif Rohman Said Putra. Topik perpajakan yang biasanya dianggap berat dikemas secara santai dan lebih mudah dipahami. Penelitian ini bertujuan untuk mengetahui gaya komunikasi yang digunakan Arif Rohman dalam menyampaikan pesan pada episode khusus bersama Yudha Keling berjudul Buzzer Pajak Panen Hujatan?. Metode yang digunakan adalah penelitian kualitatif dengan analisis isi deskriptif. Data diperoleh melalui observasi dan dokumentasi episode tersebut. Analisis difokuskan pada aspek komunikasi verbal dan nonverbal dengan menggunakan kerangka Communication Style Measurement (CSM) dari Robert Norton. Validitas penelitian diperkuat melalui teknik triangulasi. Hasil penelitian menunjukkan bahwa Arif Rohman menampilkan gaya komunikasi yang dominan, santai, ramah, penuh perhatian, dan tepat. Gaya verbal terlihat dari penggunaan bahasa sederhana, sedangkan gaya nonverbal tampak pada ekspresi wajah, intonasi suara yang dinamis, serta gerakan tubuh yang mendukung pesan. Kehadiran Yudha Keling menambah sentuhan humor sehingga diskusi pajak menjadi lebih menarik dan mudah diterima audiens. Kesimpulan dari penelitian ini keberhasilan komunikasi dalam menyampaikan isu publik tidak hanya ditentukan oleh isi pesan, tetapi juga oleh kemampuan komunikator menyesuaikan gaya komunikasinya dengan konteks dan audiens. Penelitian ini diharapkan memberi kontribusi pada kajian komunikasi publik dan digital, serta menjadi masukan praktis bagi komunikator dan pembuat konten dalam mengemas isu yang kompleks secara komunikatif. This research is motivated by the increasingly important role of digital media in conveying public information. One example is the Podtax program on the Lapak Pajak YouTube channel, hosted by M. Arif Rohman Said Putra. Tax topics, typically considered difficult, are presented in a relaxed and easier-to-understand manner. This study aims to determine the communication style used by Arif Rohman in delivering messages in a special episode with Yudha Keling titled Tax Buzzer Harvests Blasphemy?. The method used was qualitative research with descriptive content analysis. Data were obtained through observation and documentation of the episode. Analysis focused on verbal and nonverbal communication aspects using Robert Norton's Communication Style Measurement (CSM) framework. The validity of the study was strengthened through triangulation techniques. The results show that Arif Rohman displays a dominant, relaxed, friendly, attentive, and appropriate communication style. His verbal style is evident in his use of simple language, while his nonverbal style is evident in his facial expressions, dynamic intonation, and body movements that support his message. Yudha Keling's presence adds a touch of humor, making the tax discussion more engaging and accessible to the audience. In conclusion successful communication in conveying public issues is determined not only by the content of the message, but also by the communicator's ability to adapt their communication style to the context and audience. This research is expected to contribute to the study of public and digital communication and provide practical input for communicators and content creators in communicatively framing complex issues.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44521010017
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: NAIMAH NUR ISLAMIDIYANAH
Date Deposited: 08 Sep 2025 06:42
Last Modified: 08 Sep 2025 06:42
URI: http://repository.mercubuana.ac.id/id/eprint/97524

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