PERMATA, ANGELIEN TASYLLA (2025) PENGARUH WORK-LIFE BALANCE DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN GENERASI Z DI JAKARTA MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study explores the impact of work-life balance and compensation on Generation Z employee loyalty in Jakarta, through the role of job satisfaction as an intervening variable. In the context of work, Generation Z is known to have unique characteristics compared to previous generations, such as prioritizing the balance between personal and professional life and demanding proportional compensation. The purpose of this study is to analyze the effect of work-life balance and compensation on employee loyalty, through considering the role of job satisfaction as a mediator. This study applied a descriptive quantitative approach through an online survey to 209 Generation Z employee respondents in Jakarta from various companies to collect data related to the research topic. The analysis used SmartPLS 3.7 The results showed that work-life balance has a positive and significant effect on the loyalty of Generation Z employees in Jakarta. Compensation also has a positive influence on job satisfaction, but does not directly affect employee loyalty. Job satisfaction is proven to mediate the relationship between work-life balance and employee loyalty, but does not mediate the effect of compensation on loyalty. These results indicate that companies need to pay more attention to work-life balance programs and other aspects that can increase job satisfaction to retain Generation Z employees. Keywords: work-life balance, compensation, employee loyalty, job satisfaction, Generation Z, Jakarta, mediation. Studi ini mengeksplorasi dampak work life balance dan kompensasi pada loyalitas karyawan Generasi Z di Jakarta, melalui peran kepuasan kerja sebagai variabel intervening. Dalam konteks pekerjaan, Generasi Z dikenal memiliki ciri khas yang unik dibandingkan generasi sebelumnya, seperti memprioritaskan keseimbangan antara kehidupan pribadi dengan profesional juga menuntut kompensasi yang proporsional. Tujuan dari studi ini yaitu menganalisis pengaruh keseimbangan kerja dengan kompensasi terhadap loyalitas karyawan, melalui mempertimbangkan peran kepuasan kerja sebagai mediator. Studi ini menerapkan pendekatan kuantitatif deskriptif melalui survei daring kepada 209 responden karyawan Generasi Z di Jakarta dari berbagai perusahaan guna mengumpulkan data terkait topik penelitian. Analisis ini menggunakan SmartPLS 3.7 Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap loyalitas karyawan Generasi Z di Jakarta. Kompensasi juga memiliki pengaruh positif terhadap kepuasan kerja, namun tidak secara langsung memengaruhi loyalitas karyawan. Kepuasan kerja terbukti memediasi hubungan antara work-life balance dan loyalitas karyawan, namun tidak memediasi pengaruh kompensasi terhadap loyalitas. Hasilnya ini mengindikasikan bahwa perusahaan perlu lebih memperhatikan program work-life balance dan aspekaspek lainnya yang bisa meningkatkan kepuasan kerja untuk mempertahankan karyawan Generasi Z. Kata Kunci: work-life balance, kompensasi, loyalitas karyawan, kepuasan kerja, Generasi Z, Jakarta, mediasi.
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