PRAWIRA, ARYA PUTRA (2025) PERANCANGAN BUKU KOMIK MENGENAI CARA ADMINISTRASI KAMPUS DENGAN JUDUL KOMIK "CAMPUS SURVIVAL GUIDE". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This final project presents the design of an educational comic book titled "Campus Survival Guide" as an alternative informational medium to assist new students in understanding campus administrative procedures. A survey revealed that the majority of freshmen face challenges in navigating processes such as course registration (KRS), grade correction, tuition payment, and student ID (KTM) issuance. Existing campus guidebooks are often perceived as overly long and difficult to understand. The comic was developed using a design thinking approach, comprising empathize, define, ideate, prototype, and test stages. The design features manga-style illustrations, informal language suited to Gen Z communication styles, and light humor to ease message delivery. User testing with the target audience indicated that the comic was seen as informative, visually engaging, and effective in simplifying complex information. Feedback from students confirmed that the comic helped them better understand administrative workflows in a more accessible and enjoyable format. The comic was also regarded as a more effective communication tool compared to traditional official materials. In conclusion, the “Campus Survival Guide” serves as a successful visual communication solution to support new student orientation regarding campus administration. Keywords: educational comic, campus administration, new students, design thinking, visual communication Tugas akhir ini merancang buku komik edukatif berjudul "Campus Survival Guide" sebagai media informasi alternatif untuk membantu mahasiswa baru memahami prosedur administrasi kampus. Berdasarkan hasil survei, ditemukan bahwa mayoritas mahasiswa baru mengalami kesulitan dalam memahami proses seperti pengisian KRS, perbaikan nilai, pembayaran UKT, dan pembuatan KTM. Informasi administrasi yang tersedia dalam buku panduan kampus dianggap terlalu panjang dan sulit dicerna. Perancangan komik dilakukan melalui pendekatan design thinking yang terdiri dari tahapan empati, definisi masalah, ideasi, prototipe, dan uji coba. Desain komik menggunakan gaya ilustrasi manga, bahasa informal yang sesuai dengan gaya komunikasi Gen Z, serta humor sebagai pendekatan naratif ringan. Hasil uji coba terhadap target audiens menunjukkan bahwa komik ini dinilai informatif, menarik secara visual, dan mampu menyederhanakan informasi kompleks. Umpan balik dari mahasiswa menyebutkan bahwa karya ini membantu mereka memahami alur administrasi kampus secara lebih praktis dan menyenangkan. Komik ini juga dinilai sebagai media komunikasi yang lebih efektif dibandingkan format informasi resmi. Kesimpulannya, “Campus Survival Guide” berfungsi sebagai solusi desain komunikasi visual yang mendukung proses orientasi mahasiswa baru dalam memahami administrasi kampus. Kata kunci: komik edukatif, administrasi kampus, mahasiswa baru, design thinking, komunikasi visual
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