SULTHON, MUHAMMAD RASYID (2025) PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI PEMBENTUKAN IDENTITAS SCOOTER OWNERS GROUP INDONESIA CHAPTER JAKARTA SELATAN PADA ERA DIGITAL. S1 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk mengkaji peran media sosial Instagram dalam pembentukan identitas komunitas Scooter Owners Group Indonesia (SOGI) Chapter Ja- karta Selatan di era digital. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini melibatkan tiga orang anggota SOGI sebagai subjek utama. Hasil penelitian menunjukkan bahwa Instagram memegang peranan penting da- lam membentuk identitas anggota melalui empat aspek utama: sosial, fisik, personal, dan keluarga. Aspek sosial mencerminkan interaksi aktif dan solidaritas antaranggota melalui berbagai fitur Instagram. Aspek fisik terlihat dari representasi visual gaya hidup komuni- tas, seperti modifikasi Vespa dan penggunaan atribut komunitas. Dalam aspek personal, Instagram menjadi ruang ekspresi kepribadian dan karakter individu. Sementara itu, keterlibatan dan dukungan keluarga memperkuat aspek kekeluargaan yang mempererat rasa memiliki dalam komunitas. Secara keseluruhan, Instagram bukan sekadar alat komu- nikasi, melainkan sarana penting dalam membentuk identitas kolektif yang inklusif, hangat, dan penuh kebersamaan bagi anggota SOGI Chapter Jakarta Selatan. This study aims to examine the role of Instagram as a social media plat- form in shaping the identity of the Scooter Owners Group Indonesia (SOGI) South Jakarta Chapter in the digital era. Using a descriptive qualitative approach, this research involved three SOGI members as the primary subjects. The findings reveal that Instagram plays a significant role in forming members’ identities through four key aspects: social, physical, personal, and fa- milial. The social aspect reflects active interaction and solidarity among members via various Instagram features. The physical aspect is seen in the visual represen- tation of the community’s lifestyle, such as Vespa modifications and the use of community attributes. In terms of the personal aspect, Instagram serves as a space for expressing individuality and character. Meanwhile, the involvement and sup- port of family members reinforce the familial dimension, strengthening the sense of belonging within the community. Overall, Instagram is not merely a communi- cation tool, but an essential medium in shaping a collective identity that is inclu- sive, warm, and full of togetherness for the members of SOGI South Jakarta Chapter.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44521010022 |
| Uncontrolled Keywords: | Identitas Komunitas, Instagram, Media Sosial, Era Digital Community Identity, Instagram, Social Media, Digital Era |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media |
| Divisions: | Fakultas Ilmu Komunikasi > Komunikasi Digital |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 29 Aug 2025 02:33 |
| Last Modified: | 29 Aug 2025 02:33 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97229 |
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