ANALISIS ISI KUALITATIF PADA KONTEN INSTAGRAM @RANS.ENTERTAINMENT DALAM MEMBANGUN ENGAGEMENT DENGAN FOLLOWERS

DEFI, RATIH RATNA (2025) ANALISIS ISI KUALITATIF PADA KONTEN INSTAGRAM @RANS.ENTERTAINMENT DALAM MEMBANGUN ENGAGEMENT DENGAN FOLLOWERS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Instagram is one of the social media that gives rise to many content creators who upload content to build engagement with followers. This study aims to analyze the content of @rans.entertainment Instagram content in building engagement with followers. The theory used in this research is Evans & Mckee's theory regarding the 4 stages of engagement which include consumption, curation, creation, and collaboration. The method used is qualitative content analysis using the constructivism paradigm. The collection techniques used were observation, documentation, and literature study. The data analysis technique used is qualitative data analysis. The results of this study indicate that the engagement of @rans.entertainment followers is formed through content that is relatable, entertaining, and interactive. Followers tend to be emotionally and actively involved, both through passive consumption to direct participation, which reflects the success of the account in building connections and follower engagement. Keywords : content analysis, instagram, engagement, followers, @rans.entertainment Instagram yaitu salah satu media sosial yang memunculkan banyaknya content creator yang mengunggah konten untuk membangun engagement dengan followers. Penelitian ini bertujuan untuk untuk menganalisis isi konten Instagram @rans.entertainment dalam membangun engagement dengan followers. Teori yang digunakan dalam penelitian ini teori milik Evans & Mckee mengenai 4 tahap engagement yang meliputi consumption, curation, creation, dan collaboration. Metode yang digunakan adalah analisis isi kualitatif menggunakan paradigma kontruktivisme. Teknik pengumpulan yang digunakan adalah observasi, dokumentasi, dan studi pustaka. Teknik analisis data yang digunakan yaitu analisis data kualitatif. Hasil penelitian ini menunjukkan bahwa engagement followers @rans.entertainment terbentuk melalui konten-konten yang bersifat relatable, menghibur, dan interaktif. Followers cenderung terlibat secara emosional maupun aktif, baik melalui konsumsi pasif hingga partisipasi langsung, yang mencerminkan keberhasilan akun dalam membangun koneksi dan keterlibatan followers. Kata Kunci : analisis isi, instagram, engagement, followers, @rans.entertainment

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 156
NIM/NIDN Creators:	44221010135
Uncontrolled Keywords:	analisis isi, instagram, engagement, followers, @rans.entertainment
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 808 Rhetoricand Collections of Literary/Retorik, Retorika dan Kumpulan Karya Sastra > 808.5 Rhetoric of Speech/Retorik Pidato > 808.54 Recitation/Gaya Membaca > 808.543 Storytelling/Mendongeng
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	27 Aug 2025 03:57
Last Modified:	27 Aug 2025 03:57
URI:	http://repository.mercubuana.ac.id/id/eprint/97149

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