LUBIS, HANA PUTRI ALIPYA (2025) PERANCANGAN VIDEO EXPLAINER UNTUK PENDAFTARAN KELAS BAHASA JEPANG KAIWA JLC. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The advancement of digital technology encourages educational institutions to deliver information more effectively and engagingly, including in the class registration process. Kaiwa Japanese Learning Center (Kaiwa JLC), as a Japanese language course provider, presents an innovation through an explainer video to illustrate the class registration procedure. The objective of this design is to assist prospective students in understanding the registration process more easily and enjoyably, while also enhancing the professional image and visual appeal of Kaiwa JLC. The design method adopted in this project follows the principles of design thinking, beginning with the stages of empathy, problem definition, ideation, prototyping, and testing with the target audience. The visual elements were developed using a flat design style, incorporating Kaiwa JLC’s brand colors and the mascot character “Miki” as the information guide. Evaluation results from the testing phase indicate that most respondents comprehended the information in the video well, found the visuals appealing, and considered the message delivery effective. This design is expected to serve as a reference for similar topics in the future. Keywords: Video Explainer, Class Registration, Kaiwa JLC
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