PERANCANGAN VIDEO MOTION GRAPHIC UNTUK MENINGKATKAN PARTISIPASI VOTING ACARA "INFOTAINMENT AWARDS SCTV" (Instagram Reels)

FATHIYAH, MALIKA THALLAH (2025) PERANCANGAN VIDEO MOTION GRAPHIC UNTUK MENINGKATKAN PARTISIPASI VOTING ACARA "INFOTAINMENT AWARDS SCTV" (Instagram Reels). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Fierce competition in the digital media realm prompted SCTV to optimizeits visual strategy to increase audience participation, particularly in thecontext of voting for the "SCTV Infotainment Awards." This design aimedto produce visual media in the form of motion graphic videos for InstagramReels that were engaging and encouraged audience participation in voting. Motion graphics were chosen for their ability to convey informationinteractively through a combination of animation, graphics, and dynamicnarratives. The design process used the Design Thinking method, whichconsists of five stages: Empathize, Define, Ideate, Prototype, and Test. This approach focuses on the audience's needs and preferences so that the visual message is conveyed effectively. The design style used createdan exclusive and modern feel, reflecting the excitement of the awardsevent with a visual approach that aligned with SCTV's identity. The trial results showed that the motion graphics for the Infotainment Awards withan exclusive, modern, celebrity-inspired style, combined with smoothanimation, color choices that match the company's identity, and exclusiveand modern design elements can optimally attract audience attention. Motion graphic videos have proven to be a good visual medium inenhancing the event's image and encouraging audience interaction ondigital platforms. Keywords: Video, Motion Graphic, Voting Participation, Infotainment Awards, Instagram Reels Persaingan ketat di ranah media digital mendorong SCTV untukmengoptimalkan strategi visual guna meningkatkan partisipasi audiens, khususnya dalam konteks voting “Infotainment Awards SCTV”. Perancangan ini bertujuan menghasilkan media visual berupa videomotion graphic untuk Instagram Reels yang menarik dan mendorongpartisipasi audiens dalam voting. Motion graphic dipilih karenakemampuannya menyampaikan informasi secara interaktif melalui perpaduan animasi, grafis, dan narasi yang dinamis. Proses perancanganmenggunakan metode Design Thinking yang terdiri dari lima tahap: Empathize, Define, Ideate, Prototype, dan Test. Pendekatan ini memfokuskan pada kebutuhan dan preferensi audiens agar pesan visual tersampaikan secara efektif. Gaya desain yang digunakan menciptakannuansa eksklusif dan modern, mencerminkan kemeriahan ajangpenghargaan dengan pendekatan visual yang selaras dengan identitasSCTV. Hasil uji coba menunjukkan bahwa motion graphic untukInfotainment Awards dengan gaya eksklusif, modern, bernuansa selebritas, dipadu dengan animasi smooth, pemilihan warna yang sesuai denganidentitas perusahaan, serta elemen desain ekslusif dan modern dapat menarik perhatian audiens secara optimal. Video motion graphic terbukti menjadi media visual yang baik dalam meningkatkan citra acara danmendorong interaksi audiens pada platform digital. Kata Kunci: Video, Motion Graphic, Partisipasi Voting, Infotainment Awards, Instagram Reels

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 068
NIM/NIDN Creators:	42321010023
Uncontrolled Keywords:	Video, Motion Graphic, Partisipasi Voting, Infotainment Awards, Instagram Reels
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.7 Use of Books and Other Information Media As Sources of Information/Penggunaan Buku dan Media Informasi Lain Sebagai Sumber Informasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.5 Cartoons, Caricatures, Comics Drawings, Comic Books/Teknik Menggambar Kartun, Karikatur, Komik > 741.58 Animated Cartoons/Animasi Kartun
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	26 Aug 2025 09:21
Last Modified:	26 Aug 2025 09:21
URI:	http://repository.mercubuana.ac.id/id/eprint/97120

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