PERANCANGAN COMPANY PROFILE KAIWA JLC DALAM BENTUK MOTION GRAPHIC

QOUTRUNNADA, ALIYA (2025) PERANCANGAN COMPANY PROFILE KAIWA JLC DALAM BENTUK MOTION GRAPHIC. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This design project aims to create a promotional media in the form of a company profile video using a motion graphic approach to introduce the identity, services, and programs of Kaiwa JLC—a Japanese language learning center that operates online. Based on observations and interviews, it was found that the existing promotional media were limited and not yet effective in conveying information to potential learners. Therefore, this project was conducted to develop a visual media that is communicative, engaging, and aligned with the institution’s branding. The method used is a descriptive qualitative approach, involving stages such as brainstorming, mind mapping, moodboarding, scriptwriting, and visual development. The final result is a 2- minute motion graphic video that presents information about the institution’s profile, services, programs, and strengths using Japanese-themed visuals, a mascot character, and bright color tones. Based on the feedback collected from respondents, the video is considered effective in delivering its message, visually appealing, and successful in reinforcing the institution’s professional image. Keywords: Motion Graphic, Company Profile, Kaiwa JLC, Promotional Media, Visual Communication Design Perancangan ini bertujuan untuk menciptakan media promosi berbentuk video company profile dengan pendekatan motion graphic yang mampu memperkenalkan identitas, layanan, dan program dari Kaiwa JLC—sebuah lembaga kursus bahasa Jepang berbasis daring. Berdasarkan hasil observasi dan wawancara, ditemukan bahwa media promosi yang telah digunakan sebelumnya masih terbatas dan belum mampu menyampaikan informasi secara efektif kepada calon peserta. Oleh karena itu, perancangan ini dilakukan untuk menghadirkan media visual yang komunikatif, menarik, serta sesuai dengan branding lembaga. Metode yang digunakan adalah metode kualitatif deskriptif dengan pendekatan perancangan yang melibatkan tahap brainstorming, mind mapping, moodboard, pembuatan naskah, dan visual development. Hasil akhir berupa video motion graphic berdurasi 2 menit yang menampilkan informasi terkait profil lembaga, layanan, program, serta keunggulan Kaiwa JLC dengan visual yang mengusung tema Jepang, penggunaan karakter maskot, serta tone warna yang cerah. Berdasarkan hasil uji kelayakan melalui feedback dari responden, video ini dinilai telah berhasil menyampaikan pesan secara efektif, menarik secara visual, dan mendukung citra profesional lembaga. Kata kunci: Motion Graphic, Company Profile, Kaiwa JLC, Media Promosi, Desain Komunikasi Visual

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 066
NIM/NIDN Creators:	42321010005
Uncontrolled Keywords:	Motion Graphic, Company Profile, Kaiwa JLC, Media Promosi, Desain Komunikasi Visual
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.18 Motion Pictures/Gambar Bergerak 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.58 Preservation and Storage of Motion Picture Films/Pelestarian dan Penyimpanan Film Bergerak
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	26 Aug 2025 08:58
Last Modified:	26 Aug 2025 08:58
URI:	http://repository.mercubuana.ac.id/id/eprint/97118

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