FAWWAZSHASHI, AMADEA PUTRI (2025) PERANCANGAN ULANG DESIGN USER INTERACE (UI) PADA WEBSITE LUMIKOR. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Along with the advancement of technology and digitalization over the years, access to the internet has become increasingly easier. The development of digital technology has driven the transformation of visual communication media, including Websites as a representation of a company's image and identity, particularly in the Business-to-Business (B2B) context. This study Designs the User Interface (UI) of the Lumikor Website, a lighting brand owned by PT. Korian Tiga Putra, using the User Centered Design (UCD) method to improve usage efficiency, comprehension, and information accessibility. The Design process was carried out through stages of user observation, interaction flow Design, development of visual Design solutions, and evaluation of the final results. The final Design presents a professional and minimalist interface, focusing on readability, ease of navigation, and informative visual product presentation. Keywords: User Interface Design, User Centered Design, Lumikor, Company profile Seiring dengan perkembangan teknologi dan digitalisasi dari tahun ke tahun, akses terhadap internet kini semakin mudah didapatkan. Kemajuan teknologi digital telah mendorong transformasi media komunikasi visual, termasuk Website sebagai representasi citra dan identitas perusahaan, khususnya dalam konteks Business-to-Business (B2B). Penelitian ini merancang User Interface (UI) Website Lumikor, sebuah brand pencahayaan milik PT. Korian Tiga Putra, dengan metode User Centered Design (UCD) dalam meningkatkan efisiensi penggunaan, keterpahaman, dan aksesibilitas informasi. Proses perancangan dilakukan melalui tahapan observasi terhadap pengguna, perancangan alur interaksi, pembuatan solusi Desain Visual, serta evaluasi terhadap hasil rancangan Hasil akhir desain menampilkan antarmuka yang profesional dan minimalis, dengan fokus pada keterbacaan, kemudahan navigasi, dan penyajian informasi produk secara visual dan informatif. Kata Kunci: User Interface Design, User Centered Design (UCD), Lumikor, Company profile.
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