PERANCANGAN MOTION GRAPHIC "INVESTASI AJA DULU" SEBAGAI MEDIA EDUKASI INVESTASI SAHAM

TAUFIK, RAHMAT (2025) PERANCANGAN MOTION GRAPHIC "INVESTASI AJA DULU" SEBAGAI MEDIA EDUKASI INVESTASI SAHAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This final project presents the design of an educational media in the form of motion graphics aimed at introducing the fundamentals of stock investment to young people aged 17–27. The background of this project is rooted in the low investment literacy among youth and the rising trend of negative financial behaviors such as online gambling and FOMO. The educational media employs a dynamic visual style, a digital wallet mascot as the narrator, and a friendly communication tone that is easy to understand. The design process includes observation, content analysis, expert interviews, and design testing through exhibitions and audience surveys. The test results indicate that the media effectively improves audience understanding of stock investment, sparks interest in learning more, and emphasizes the message that investing is not the same as gambling. Through a visual, narrative-driven, and relatable approach tailored to modern youth lifestyles, this work aims to serve as an effective and relevant alternative for financial education. Keywords: stock education, youth, motion graphics, financial literacy, educational media Tugas Akhir ini merancang media edukasi dalam bentuk motion graphic yang bertujuan untuk memperkenalkan dasar-dasar investasi saham kepada generasi muda usia 17–27 tahun. Latar belakang perancangan ini berangkat dari rendahnya literasi investasi di kalangan anak muda serta meningkatnya tren negatif seperti judi online dan FOMO dalam keuangan digital. Media edukasi ini menggunakan pendekatan visual yang dinamis, maskot naratif berupa dompet digital, serta gaya komunikasi yang ringan dan mudah dipahami. Proses perancangan melalui tahapan observasi, analisis konten, wawancara pakar, serta pengujian desain melalui pameran dan survei responden. Hasil pengujian menunjukkan bahwa media ini berhasil meningkatkan pemahaman audiens tentang investasi saham, menumbuhkan ketertarikan untuk belajar lebih lanjut, serta menyampaikan pesan bahwa investasi bukanlah bentuk perjudian. Dengan penyampaian pesan yang visual, naratif, dan representatif terhadap gaya hidup generasi muda, karya ini diharapkan dapat menjadi alternatif media edukasi keuangan yang efektif dan relevan. Kata Kunci: edukasi saham, generasi muda, motion graphic, literasi keuangan, media edukatif

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 25 027
NIM/NIDN Creators: 42320120002
Uncontrolled Keywords: edukasi saham, generasi muda, motion graphic, literasi keuangan, media edukatif
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.1 Administration and Library Management/Administrasi dan Manajemen Perpustakaan > 025.11 Finance/Keuangan
200 Religion/Agama > 200. Religion/Agama > 207 Missions and Religious Education/Misi dan Pendidikan Agama > 207.1 Education/Pendidikan
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 306 Culture and Institutions/Kultur, Ilmu Budaya, Kebudayaan dan Lembaga-lembaga, Institusi > 306.3 Economic Institutions/Institusi Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi
600 Technology/Teknologi > 600. Technology/Teknologi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: khalimah
Date Deposited: 21 Aug 2025 05:42
Last Modified: 21 Aug 2025 05:42
URI: http://repository.mercubuana.ac.id/id/eprint/96944

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