Athariq, Muhamad Akmal Rizal (2025) IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT SOUTH PACIFIC VISCOSE DALAM MENDUKUNG PENCAPAIAN SUSTAINABLE DEVELOPMENT GOALS (Studi Kasus di Desa Cicadas, Kabupaten Purwakarta Tahun 2025). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Banyak perusahaan di indonesia yang menganggap bahwa dengan menerapkan CSR sudah secara otomatis mengimplementasikan SDGs. Namun, kenyataannya pelaksanaan CSR perusahaan belum tentu mendukung pencapaian SDGs. Penelitian ini dilakukan untuk mengetahui dan menjelaskan implementasi Corporate Social Responsibility PT South Pacific Viscose di Desa Cicadas dalam mendukung pencapaian Sustainable Development Goals pada tahun 2023, dengan melihat pada proses perencanaan, implementasi, evaluasi dan monitoring, dan pelaporan yang dilakukan oleh perusahaan. Peneliti menggunakan Teori/konsep antara lain Teori Implementasi Corporate Social Responsibility dari Wibisono, Teori Social Capital, Public Relations, dan Sustainable Development Goals. Adapun paradigma penelitian ini postpositivisme dengan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data primer menggunakan wawancara dengan dua orang dari pihak pengelola CSR PT. South Pacific Viscose dan dua orang dari penerima manfaat CSR dari Desa Cicadas, ditambah data sekunder dengan observasi dan studi dokumentasi. Adapun hasil penelitian ini menunjukkan bahwa implementasi program CSR PT South Pacific Viscose telah berjalan secara nyata dan mencerminkan komitmen perusahaan untuk berperan aktif dalam mencapai tujuan pembangunan yang dijalankan mencakup berbagai aspek sosial (pendidikan, kesehatan, bantuan sosial), dan lingkungan (penghijauan, pengelolaan limbah, bank sampah) yang disesuaikan dengan kebutuhan masyarakat sekitar Desa Cicadas. Implementasi CSR PT SPV telah sejalan dengan beberapa indikator dalam Tujuan Pembangunan Berkelanjutan (SDGs) seperti SDGs 1 (Tanpa Kemiskinan), SDGs 3 (Kesehatan yang Baik dan Kesejahteraan), SDGs 6 (Air Bersih dan Sanitasi Layak), SDGs 10 (Berkurangnya Kesenjangan), SDGs 13 (Penanganan Perubahan Iklim), SDGs 12 (Konsumsi dan Produksi yang Bertanggung Jawab), SDGs 15 (Ekosistem Daratan), SDGs 16 (Perdamaian & Data), dan SDGs 17 (Kemitraan untuk Mencapai Tujuan). Pencapaian beberapa indikator ini mendukung pencapaian SDGs secara keseluruhan. Diskusi menunjukkan bahwa meskipun implementasi CSR PT SPV telah memberikan kontribusi yang baik dalam pencapaian beberapa indikator SDGs, terdapat beberapa tantangan yang dihadapi seperti belum tercapainya dengan budaya masyarakat yang lebih luas serta pentingnya peningkatan partisipasi aktif seluruh pemangku kepentingan. Penelitian ini menyarankan agar PT. South Pacific Viscose dapat lebih meningkatkan efektivitas program CSR melalui pendekatan jejaring sosial dan kepercayaan antar kelompok masyarakat dalam merencanakan dan mengelola program-program CSR. Many companies in Indonesia assume that by implementing Corporate Social Responsibility (CSR), they are automatically fulfilling the Sustainable Development Goals (SDGs). However, in reality, the implementation of CSR by companies does not necessarily support the achievement of the SDGs. This study aims to understand and explain the implementation of CSR by PT South Pacific Viscose in Cicadas Village in supporting the achievement of the SDGs in 2023, by examining the process of planning, implementation, evaluation and monitoring, and reporting carried out by the company. The research was studied several theories/concepts, including Wibisono's Theory of Corporate Social Responsibility Implementation, Social Capital Theory, Public Relations, and Sustainable Development Goals. The research paradigm is post-positivism, utilizing a qualitative approach and a case study method. Primary data collection was conducted through interviews with two CSR personnel from PT South Pacific Viscose and two CSR beneficiaries from Cicadas Village, supplemented by secondary data obtained through observation and literature review. The results of this research indicate that the implementation of PT South Pacific Viscose's CSR programs has been effectively carried out and reflects the company's commitment to sustainable development. The programs implemented cover various social aspects (education, health, social assistance) and environmental aspects (tree planting, river dredging, waste banks) that have been tailored to the needs of the community around Cicadas Village. The CSR implementation by PT SPV aligns with several indicators in the Sustainable Development Goals (SDGs) such as SDG 1 (No Poverty), SDG 3 (Good Health and Well-Being), SDG 4 (Quality Education), SDG 6 (Clean Water and Sanitation), SDG 10 (Reduced Inequalities), SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), SDG 15 (Life on Land), and SDG 17 (Partnerships for the Goals). The achievement of these indicators supports the overall achievement of the SDGs. The discussion shows that although the implementation of CSR by PT SPV has made a tangible contribution to achieving several SDG indicators, there are some challenges that need to be addressed, particularly related to the community’s culture, which is more accustomed to direct aid rather than programs that require long-term active participation. In this regard, the Social Capital theory also supports this finding, emphasizing the importance of social networks and trust among community groups in supporting the success of CSR programs.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44221110044 |
| Uncontrolled Keywords: | Corporate Social Responsibility, Sustainable Development Goals, Public Relations, Communicative Action, Social Capital. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | YOSUA EBENEZER PARDEDE |
| Date Deposited: | 05 Aug 2025 02:18 |
| Last Modified: | 05 Aug 2025 02:18 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/96554 |
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