PENGARUH PENGALAMAN, KEPERCAYAAN DAN KEAMANAN PELANGGAN TERHADAP NIAT BELI ULANG PRODUK CELANA LEGGING PADA PENGGUNA SHOPEE DI TOKO UKI LADIES FASHION

SYAUKI, AHMAD (2025) PENGARUH PENGALAMAN, KEPERCAYAAN DAN KEAMANAN PELANGGAN TERHADAP NIAT BELI ULANG PRODUK CELANA LEGGING PADA PENGGUNA SHOPEE DI TOKO UKI LADIES FASHION. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of experience, trust, and security on the intention to repurchase leggings among Shopee consumers at Uki Ladies Fashion Store. Testing theories about how one or more independent variables affect another variable (the dependent variable) is the goal of the causal research approach. A Likert scale questionnaire was used to measure each variable in this study. Therefore, 100 Shopee users who are Uki Ladies Fashion consumers formed the sample size of this study. In this research, data management was conducted using Partial Least Square (Smart-PLS) version 3.0, and data analysis was performed using the Component-Based or Variance Structural Equation Modeling approach. The alternative model for covariance-based SEM is Partial Least Square. The findings of the study indicate that the intention to repurchase is significantly positively influenced by experience, trust, and security. Keywords: Experience, Trust, Customer Security and Repurchase Intention Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman, kepercayaan, dan keamanan terhadap keinginan untuk membeli kembali legging di kalangan konsumen Shopee di di Toko Uki Ladies Fashion. Menguji teori-teori tentang bagaimana satu atau lebih variabel (variabel independen) mempengaruhi variabel lain (variabel dependen) merupakan tujuan dari pendekatan penelitian kausal. Sebuah kuesioner dengan skala Likert digunakan untuk mengukur setiap variabel dalam studi ini. Oleh karena itu, 100 pengguna Shopee yang merupakan konsumen Uki Ladies Fashion membentuk ukuran sampel studi ini. Dalam penelitian ini, pengelolaan data dilakukan dengan menggunakan software Partial Least Square (Smart-PLS) versi 3.0, dan analisis data dilakukan dengan pendekatan Component-Based atau Variance Structural Equation Modeling. Model alternatif untuk SEM berbasis kovarians adalah PLS Partial Least Square. Temuan studi menunjukkan bahwa variabel niat pembelian ulang secara signifikan dipengaruhi secara positif oleh pengalaman, kepercayaan, dan keamanan. Kata Kunci : Pengalaman, Kepercayaan, Keamanan Pelanggan dan Niat Beli Ulang

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 194
NIM/NIDN Creators:	43119110352
Uncontrolled Keywords:	Pengalaman, Kepercayaan, Keamanan Pelanggan dan Niat Beli Ulang
Subjects:	200 Religion/Agama > 200. Religion/Agama > 204 Religious Experiences/Pengalaman Religius 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 702 Miscellany of Fine and Decorative Art/Aneka Ragam tentang Kesenian, Aneka Ragam tentang Karya Seni > 702.8 Techniques, Precedures, Apparatus, Equipment, Materials/Teknik, Prosedur, Perlengkapan, Peralatan, Bahan > 702.89 Safety Measures/Keamanan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	31 Jul 2025 08:50
Last Modified:	31 Jul 2025 08:50
URI:	http://repository.mercubuana.ac.id/id/eprint/96431

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