PENGALAMAN PEGAWAI DPUPR KOTA TANGERANG DALAM MENGADAPTASI PERUBAHAN BUDAYA ORGANISASI DI ERA DIGITAL

HIJRI, VIONA AGYAT (2025) PENGALAMAN PEGAWAI DPUPR KOTA TANGERANG DALAM MENGADAPTASI PERUBAHAN BUDAYA ORGANISASI DI ERA DIGITAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Digital transformation in government bureaucracy has driven fundamental changes in organizational culture. This research examines the experiences of employees at the Public Works and Spatial Planning Agency (DPUPR) of Tangerang City in adapting from a manual work system based on kinship to a digital system that demands efficiency and transparency. The objective of this study is to understand the changes in organizational culture, uncover the motives, and comprehend the adaptation experiences of DPUPR employees in the digital era. This research uses a qualitative method with the phenomenological approach of Alfred Schutz. Data was collected through indepth interviews with five informants: one employee from the Regional Secretariat and four employees from DPUPR of Tangerang City (two from Gen X, two millennials). The results show significant changes at the level of artifacts (digital work tools) and values (a transition from "PRIMA" to "BerAKHLAK"). The adaptation motives differ based on seniority. Senior employees are driven by managerial responsibility and a desire to leave a legacy, while junior/middle-level employees are motivated by systemic demands, work efficiency, and competency development. The adaptation experience also varies: senior employees perceive it as a managerial responsibility, whereas junior employees see it as a technical and personal process, often acting as a "social bridge" between generations. In conclusion, digital cultural adaptation at DPUPR is a complex process influenced by the dynamics of motivation and intergenerational experiences, rather than merely technological implementation. Keywords: organizational culture, digitalization, adaptation motive, phenomenology Transformasi digital pada birokrasi pemerintah mendorong perubahan budaya organisasi fundamental. Penelitian ini mengkaji pengalaman pegawai Dinas Pekerjaan Umum dan Penataan Ruang (DPUPR) Kota Tangerang dalam mengadaptasi perubahan dari sistem kerja manual yang berbasis kekeluargaan menjadi sistem digital yang menuntut efisiensi dan transparansi. Tujuan penelitian ini adalah untuk mengetahui perubahan budaya organisasi, mengungkap motif, dan memahami pengalaman adaptasi pegawai DPUPR di era digital. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi Alfred Schutz. Data dikumpulkan melalui wawancara mendalam dengan lima orang informan: satu pegawai Sekretariat Daerah, empat pegawai DPUPR Kota Tangerang (dua pegawai generasi x, dua pegawai generasi milenial. Hasil penelitian menunjukkan perubahan signifikan pada level artefak (sarana kerja digital) dan nilai (transisi dari "PRIMA" ke "BerAKHLAK"). Motif adaptasi pegawai berbeda berdasarkan senioritas. Pegawai senior didorong oleh tanggung jawab manajerial dan keinginan meninggalkan warisan (legacy), sementara pegawai junior/menengah dimotivasi oleh tuntutan sistem, efisiensi kerja, dan pengembangan kompetensi. Pengalaman adaptasi pun berbeda: pegawai senior menghayatinya sebagai tanggung jawab manajerial, sedangkan pegawai junior sebagai proses teknis dan personal, seringkali berperan sebagai "jembatan" sosial antar generasi. Kesimpulannya, adaptasi budaya digital di DPUPR merupakan proses kompleks yang dipengaruhi oleh dinamika motivasi dan pengalaman antar-generasi yang berbeda, bukan sekadar implementasi teknologi. Kata Kunci: Adaptasi, Budaya Organisasi, Era Digital, Fenomenologi, Pengalaman.

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 129
NIM/NIDN Creators:	44221010023
Uncontrolled Keywords:	Adaptasi, Budaya Organisasi, Era Digital, Fenomenologi, Pengalaman.
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 140 Systems Doctrines/Sistem Doktrin > 142 Critical Philosophy/Filsafat Kritis > 142.7 Phenomenology/Fenomenologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter > 155.24 Adaptability and Adjustment/Adaptasi dan Penyesuaian 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial > 303.3 Coordination and Control/Koordinasi dan Kontrol > 303.34 Leadership/Kepemimpinan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	16 Jul 2025 06:21
Last Modified:	16 Jul 2025 06:21
URI:	http://repository.mercubuana.ac.id/id/eprint/96087

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