PENGARUH SELF IMAGE DAN FEAR OF MISSING OUT TERHADAP PEMAKAIAN INSTAGRAM DALAM MAHASISWA PUBLIC RELATIONS ANGKATAN 2021 UNIVERSITAS MERCU BUANA

SHA'BAN, HARRY (2025) PENGARUH SELF IMAGE DAN FEAR OF MISSING OUT TERHADAP PEMAKAIAN INSTAGRAM DALAM MAHASISWA PUBLIC RELATIONS ANGKATAN 2021 UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 COVER.pdf
Download (682kB) | Preview
[img] Text (BAB I)
02 BAB 1.pdf
Restricted to Registered users only
Download (388kB)
[img] Text (BAB II)
03 BAB 2.pdf
Restricted to Registered users only
Download (223kB)
[img] Text (BAB III)
04 BAB 3.pdf
Restricted to Registered users only
Download (183kB)
[img] Text (BAB IV)
05 BAB 4.pdf
Restricted to Registered users only
Download (469kB)
[img] Text (BAB V)
06 BAB 5.pdf
Restricted to Registered users only
Download (105kB)
[img] Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (186kB)
[img] Text (LAMPIRAN)
08 LAMPIRAN.pdf
Restricted to Registered users only
Download (1MB)

Abstract

This study aims to analyze the influence of self-image and fear of missing out (FoMO) on Instagram usage among Public Relations students of the 2021 cohort at Universitas Mercu Buana Jakarta. Self-image refers to one's self-perception shaped by personal experiences and social reaksises, while FoMO is defined as the anxiety of missing out on important moments shared on social media. The research employed a quantitative approach with a total sampling method involving 136 reaksidents. Data were analyzed using multiple linear regression through SPSS version 26, with tests including validity, reliability, normality, multicollinearity, heteroscedasticity, as well as F-test and T-test. The results showed that self-image (β = 0.208, p = 0.008) and FoMO (β = 0.487, p = 0.000) have a significant influence on Instagram usage. The R² value of 37,3% indicates the contribution of both variables to usage intensity. Most reaksidents use Instagram to share personal experiences (mean = 4.19) and follow social trends (mean = 4.26). The study concludes that self-image and FoMO are key factors influencing Instagram usage, especially in terms of self-expression and social interaction. Students are encouraged to use social media more wisely to minimize the negative impact of FoMO. Keywords: Self-image, Fear of Missing Out (FoMO), Instagram, Social media, Public Relations Students Penelitian ini bertujuan menganalisis pengaruh self-image dan fear of missing out (FoMO) terhadap pemakaian Instagram pada mahasiswa Public Relations 2021 Universitas Mercu Buana Jakarta. Self-image adalah citra diri berdasarkan pengalaman pribadi dan reaksis sosial, sedangkan FoMO merupakan kecemasan akan tertinggal dari momen penting di media sosial. Penelitian ini memakai pendekatan kuantitatif dengan total sampling sebanyak 136 reaksiden. Data dianalisis dengan regresi linear berganda memakai SPSS versi 26, melalui uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, serta uji F dan uji T. Hasil menunjukkan bahwa self-image (β = 0.208, p = 0.008) dan FoMO (β = 0.487, p = 0.000) berpengaruh signifikan terhadap pemakaian Instagram. Nilai R² sebesar 37,3% menunjukkan kontribusi kedua variabel terhadap intensitas pemakaian. Reaksiden memakai Instagram untuk membagikan pengalaman pribadi (mean = 4.19) dan mengikuti tren sosial (mean = 4.26). Kesimpulan penelitian menunjukkan bahwa self-image dan FoMO merupakan faktor penting dalam pemakaian Instagram, terutama untuk ekspresi diri dan interaksi sosial. Mahasiswa disarankan lebih bijak dalam memakai media sosial guna meminimalisasi dampak negatif FoMO. Kata Kunci: Self-image, Fear of Missing Out (FoMO), Instagram, Media sosial, Mahasiswa Public Relations

Item Type: Thesis (S1)
Call Number CD: FK/PR. 25 115
NIM/NIDN Creators: 44221010024
Uncontrolled Keywords: Self-image, Fear of Missing Out (FoMO), Instagram, Media sosial, Mahasiswa Public Relations
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.8 Use of Books and Other Information Media As Sources of Recreation and Self-Development/Penggunaan Buku dan Media Informasi Lain Sebagai Sumber Rekreasi dan Pengembangan Diri
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 156 Comparative Psychology/Psikologi Perbandingan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: khalimah
Date Deposited: 19 Jun 2025 02:34
Last Modified: 19 Jun 2025 02:34
URI: http://repository.mercubuana.ac.id/id/eprint/95832

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.