PENGARUH BRAND AWARENESS, PERCEIVED SOSIAL VALUE, PERCEIVED SAFETY VALUE TERHADAP NIAT BELI KOSMETIK SYCA HALAL MELALUI VENDING MACHINE

MAHFUZHAH, FAIRUZ (2025) PENGARUH BRAND AWARENESS, PERCEIVED SOSIAL VALUE, PERCEIVED SAFETY VALUE TERHADAP NIAT BELI KOSMETIK SYCA HALAL MELALUI VENDING MACHINE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the Influence of Brand Awareness, Perceived Social Value, Perceived Safety Value on Purchase Intention of SYCA Halal Cosmetics Through Vending Machines, the dependent variable is purchase intention while the independent variables are Brand Awareness, Perceived Social Value, Perceived Safety Value. The population in this study were Muslim Women Generation Z consumers of SYCA Cosmetics in DKI Jakarta. The sample used was 150 Respondents, calculated based on the Structural Equation Modeling (SEM) formula. The Sample Research Method used Purposive sampling. The data collection method used a Pre-Survey with the research instrument being a Questionnaire. The data method used Partial Least Square (PLS). Using the SmartPLS 3.2.9 analysis tool. The results of the study showed that the Influence of Brand Awareness has a Positive and significant Influence on Purchase Intention, Perceived Social Value has a Positive and Insignificant Influence on Purchase Intention and Perceived Safety Value has a positive and significant influence on Purchase Intention of SYCA Halal Cosmetics. Keywords: Brand Awareness, Perceived Social Value, Perceived Safety Value, Purchase Intention. Penelitian ini bertujuan untuk menganalisis Pengaruh Brand Awareness, Perceived Sosial Value, Perceived Safety Value Terhadap Niat Beli Kosmetik SYCA Halal Melalui Vending Machine, Variabel dependennya adalah niat beli sedangkan variabel independen Brand Awareness, Perceived Sosial Value, Perceived Safety Value. Populasi dalam penelitian ini adalah konsumen Wanita Muslimah Generasi Z Kosmetik SYCA di DKI Jakarta. Sampel yang di pergunakan adalah sebanyak 150 Responden, dihitung berdasarkan rumusan Skruktural Equation Modelling (SEM). Metode Penelitian Sampel menggunakan Purposive sampling. Metode Pengumpulan data menggunakan Pra Survei dengan Instrumen penelitian ini adalah Kuesioner. Metode data menggunakan Partial Least Square (PLS). Dengan menggunakan alat analisis Smart-PLS 3.2.9. Hasil Penelitian menunjukkan, Pengaruh Brand Awareness memiliki Pengaruh Positif dan signifikan terhadap Niat Beli, Perceived Sosial Value memiliki Pengaruh Positif dan Tidak memiliki signifikan terhadap niat beli dan Perceived Safety Value memiliki pengaruh positif dan signifikan terhadap niat beli Kosmetik SYCA Halal. Kata Kunci: Brand Awareness, Perceived Sosial Value, Perceived Safety Value, Niat Beli.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 120
NIM/NIDN Creators:	43119010140
Uncontrolled Keywords:	Brand Awareness, Perceived Sosial Value, Perceived Safety Value, Niat Beli.
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya > 668.5 Parfumes and Cosmetics/Teknologi Parfum, Minyak Wangi dan Kosmetik
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	18 Jun 2025 08:28
Last Modified:	18 Jun 2025 08:28
URI:	http://repository.mercubuana.ac.id/id/eprint/95829

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