PENGARUH BRAND EXPERIENCE DAN GREEN MARKETING COMMUNICATION TERHADAP MINAT BELI ULANG MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Brand Sejauh Mata Memandang)

SAKANINGTYAS, RR. (2024) PENGARUH BRAND EXPERIENCE DAN GREEN MARKETING COMMUNICATION TERHADAP MINAT BELI ULANG MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Brand Sejauh Mata Memandang). S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55221120048
Uncontrolled Keywords: Brand Experience, Green Marketing Communication, Brand Image, Minat Beli Ulang, Theory of Planned Behavior.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 175 Ethics of Recreation, Public Performances, Communication/Etika di Bidang Rekreasi dan Olah Raga, Etika Pertandingan, Etika Penampilan, Etika Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 354 Administration of Economy/Departemen Perekonomian > 354.7 Administration of Commerce, Communications, Transportation/Administrasi Perdagangan, Komunikasi, Transportasi
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.1-380.9 Standard Subdivisions of Commerce, Communications, Transportation/Subdivisi Standar Dari Perdagangan, Komunikasi, Transportasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 03 Jun 2025 08:05
Last Modified: 03 Jun 2025 08:05
URI: http://repository.mercubuana.ac.id/id/eprint/95702

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