PENGARUH HARGA,IKLAN,KUALITAS PRODUK DAN CITRA MEREK(SEBAGAI VARIABEL INTERVENING)TERHADAP KEPUTUSAN PEMBELIAN BBM JENIS PERTALITE PRODUKSI PERTAMINA DI BEKASI

WADUD, SYAKIR ABDUL (2018) PENGARUH HARGA,IKLAN,KUALITAS PRODUK DAN CITRA MEREK(SEBAGAI VARIABEL INTERVENING)TERHADAP KEPUTUSAN PEMBELIAN BBM JENIS PERTALITE PRODUKSI PERTAMINA DI BEKASI. S1 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43114210051
Uncontrolled Keywords: Harga,Iklan, Kualitas Produk, Citra Merek, Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 15 May 2025 08:23
Last Modified: 15 May 2025 08:23
URI: http://repository.mercubuana.ac.id/id/eprint/95510

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