PENGARUH CORPORATESOCIAL RESPONSIBILITY DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN PENSIL HITAM PRODUK PT.FABER CASTELL INTERNASIONAL INDONESIA DENGAN CITRA MEREK SEBAGAI VARIABELINTERVENING (Studi Kasus Pada Mahasiswa Reguler 1 Universitas Mercu Buana Kampus D, Bekasi Angkatan 2017)

AMALIA, NURUL (2018) PENGARUH CORPORATESOCIAL RESPONSIBILITY DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN PENSIL HITAM PRODUK PT.FABER CASTELL INTERNASIONAL INDONESIA DENGAN CITRA MEREK SEBAGAI VARIABELINTERVENING (Studi Kasus Pada Mahasiswa Reguler 1 Universitas Mercu Buana Kampus D, Bekasi Angkatan 2017). S1 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43114210011
Uncontrolled Keywords: Corporate Social Responsibility, Periklanan, Citra Merek dan Keputusan Pembelian.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 10 May 2025 04:33
Last Modified: 10 May 2025 04:33
URI: http://repository.mercubuana.ac.id/id/eprint/95457

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