HIDAYAT, BAYU SOFYAN (2025) PERCEIVED EASE OF USE DAN HEDONIC MOTIVATION TERHADAP USING DECISION QRIS DALAM TRANSAKSI DIGITAL: PERANAN TRUST SEBAGAI MEDIASI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to test and analyze the Influence of Perceived Ease of Use and Hedonic Motivation on the Decision to Use QRIS in digital transactions, with Trust as a mediating variable. The population in this study were all people who have used QRIS in West Jakarta City. The sampling method used purposive sampling technique, the number of samples was 150 respondents with the Rambut formula. This study uses a quantitative method by distributing questionnaires to QRIS users and analyzing data using multiple regression analysis, processed using the SEM (Structural Equation Modeling) method with Smart PLS software. The results of this study indicate that trust mediates the relationship between the variables Perceived Ease of Use and Hedonic Motivation on the Decision to Use which has a positive and significant effect. Keywords: Perceived Ease of Use, Hedonic Motivation, Using Decision, Trust Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Persepsi Kemudahan penggunaan (Perceived Ease of Use) dan Motivasi Hedonis (Hedonic Motivation) terhadap Keputusan penggunaan (Using Decision) QRIS dalam transaksi digital, dengan kepercayaan (Trust) sebagai variabel mediasi. Populasi dalam penelitian ini adalah seluruh masyarakat-masyarakat yang telah menggunakan QRIS di Kota Jakarta Barat. Metode penarikan sampel menggunakan teknik sampel purposive sampling, jumlah sampel adalah 150 responden dengan rumus Hair. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada pengguna QRIS dan menganalisis data menggunakan analisis regresi berganda, diolah menggunakan metode SEM (Structural Equation Modelling) dengan software Smart PLS. Hasil penelitian ini menunjukkan bahwa trust memediasi hubungan antara variabel Perceived Ease of Use dan Hedonic Motivation terhadap Using Decision yang berpengaruh positif dan signifikan. Kata Kunci: Perceived Ease of Use, Hedonic Motivation, Using Decision, Trust
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 25 097 |
| NIM/NIDN Creators: | 43121010059 |
| Uncontrolled Keywords: | Perceived Ease of Use, Hedonic Motivation, Using Decision, Trust |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 09 May 2025 07:06 |
| Last Modified: | 09 May 2025 07:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/95440 |
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