DINI, VIONI AMALIA (2025) PENGARUH GREEN TRUST, GREEN BRAND IMAGE, DAN GREEN PRODUCT TERHADAP GREEN LOYALTY PELANGGAN STARBUCKS DI WILAYAH DKI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (453kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (676kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (752kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (764kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (924kB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (602kB) |
|
|
Text (DAFTAR PUSTAKA)
07 Daftar Pustaka.pdf Restricted to Registered users only Download (637kB) |
|
|
Text (LAMPIRAN)
08 Lampiran.pdf Restricted to Registered users only Download (4MB) |
Abstract
This research aims to analyze the influence of green trust, green brand image, and green product on green loyalty. The object of this research is someone who has purchased Starbucks products at least twice a month. The sample used in this research was 178 respondents. The sampling technique uses judgmental sampling and the approach used is Structural Equation Modeling (SEM) with the SmartPLS analysis tool. The results of this research show that Green Trust has no significant influence on the Green Loyalty. Meanwhile, Green Brand Imag and Green Product have a significant and influential effect on the Green Loyalty of Starbucks Customers in the DKI Jakarta Area. Keywords: green trust, green brand image, green product, green loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh green trust, green brand image, dan green product terhadap green loyalty. Objek dalam penelitian ini adalah seseorang yang pernah membeli produk Starbucks minimal dua kali dalam sebulan. Sampel yang digunakan dalam penelitian ini dilakukan terhadap 178 responden. Teknik pengambilan sampel menggunakan judgmental sampling dan pendekatan yang dilakukan adalah Structural Equation Modeling (SEM) dengan alat analisis SmartPLS. Hasil penelitian ini menunjukan bahwa Green Trust positif dan tidak signifikan terhadap Green Loyalty. Sedangkan Green Brand Image dan Green Product berpengaruh dan signifikan terhadap Green Loyalty Pelanggan Starbucks Di Wilayah DKI Jakarta. Kata kunci: Green Trust, Green Brand Image, Green Product, Green Loyalty
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 25 087 |
| NIM/NIDN Creators: | 43119110002 |
| Uncontrolled Keywords: | Green Trust, Green Brand Image, Green Product, Green Loyalty |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 704 Special Topics in Fine and Decorative Arts/Topik Khusus tentang Karya Seni > 704.9 Iconography, Icon, Image/Ikonografi, Ikon, Gambar |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 19 Apr 2025 08:39 |
| Last Modified: | 19 Apr 2025 08:39 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/95269 |
Actions (login required)
 |
View Item |
