CHRISTIAN, CHRISTIAN (2025) PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP PERILAKU PROKRASTINASI (Studi Pada Mahasiswa Public Relations Univeristas Mercu Buana Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study examines the influence of TikTok social media usage intensity on academic procrastination behavior among Public Relations students at Mercu Buana University. The widespread use of social media, particularly TikTok, has increasingly affected students’ time management and academic task completion. Based on Media Dependency Theory, the higher an individual's dependence on media, the greater its influence on their behavior, including the tendency to procrastinate on academic tasks. This research employs a quantitative approach using an explanatory survey method. The sample consists of 104 students selected through simple random sampling. Data were collected using a Likert-scale questionnaire measuring TikTok usage intensity and academic procrastination levels. The data were analyzed using validity and reliability tests, as well as simple linear regression, to examine the relationship between the two variables. The findings indicate that TikTok usage intensity has an influence on students’ academic procrastination, although the effect is relatively low. This suggests that the more frequently students use TikTok, the higher their tendency to delay academic tasks. However, since the effect is not strong, other factors may also contribute to procrastination behavior. These findings highlight the importance of effective time management and responsible social media use for students to maintain academic productivity. Additionally, this research can serve as a reference for academics and communication practitioners in understanding the impact of social media on student behavior. Keywords : Mass Communication, TikTok Application, Social Media, Academic Procrastination, Media Dependency Penelitian ini membahas pengaruh intensitas penggunaan media sosial TikTok terhadap perilaku prokrastinasi akademik pada mahasiswa Public Relations Universitas Mercu Buana. Kehadiran media sosial, khususnya TikTok, semakin memengaruhi kebiasaan mahasiswa dalam mengatur waktu dan menyelesaikan tugas akademik. Berdasarkan Teori Ketergantungan Media, semakin tinggi ketergantungan seseorang terhadap media, semakin besar pengaruhnya terhadap perilaku individu, termasuk kecenderungan menunda tugas akademik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei eksplanatif. Sampel penelitian berjumlah 104 mahasiswa yang dipilih secara acak sederhana. Data dikumpulkan melalui kuesioner yang menggunakan skala Likert untuk mengukur intensitas penggunaan TikTok dan tingkat prokrastinasi akademik. Analisis data dilakukan dengan uji validitas, reliabilitas, serta regresi linear sederhana untuk melihat hubungan antara kedua variabel. Hasil penelitian menunjukkan bahwa intensitas penggunaan TikTok berpengaruh terhadap perilaku prokrastinasi mahasiswa, meskipun pengaruhnya tergolong rendah. Artinya, semakin sering mahasiswa menggunakan TikTok, semakin besar kemungkinan mereka menunda tugas akademik. Namun, karena pengaruhnya tidak terlalu kuat, ada kemungkinan faktor lain yang turut memengaruhi perilaku prokrastinasi. Temuan ini menegaskan pentingnya pengelolaan waktu dan penggunaan media sosial yang bijak bagi mahasiswa agar tetap produktif dalam kegiatan akademik. Selain itu, hasil penelitian ini juga dapat menjadi referensi bagi akademisi dan praktisi komunikasi dalam memahami dampak media sosial terhadap perilaku mahasiswa. Kata Kunci : Komunikasi Massa, TikTok, Media Sosial, Prokrastinasi Akademik, Ketergantungan Media
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 25 094 |
| NIM/NIDN Creators: | 44220010015 |
| Uncontrolled Keywords: | Komunikasi Massa, TikTok, Media Sosial, Prokrastinasi Akademik, Ketergantungan Media |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 17 Mar 2025 03:40 |
| Last Modified: | 17 Mar 2025 03:40 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/94947 |
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