PENGARUH E-SERVICE QUALITY, E-TRUST DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION PADA TRAVELOKA.COM

ERLANGGA, GALANT FERIAN (2025) PENGARUH E-SERVICE QUALITY, E-TRUST DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION PADA TRAVELOKA.COM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the effects of E-Service Quality ,E-Trust and Brand Image on Repurchase Intention in the Application Traveloka. The subjects in this study were consumers who hade made transactions on the Application Traveloka at least twice. The sample used in this study was 160 respondents. This research uses a quantitative approach. The sample collection technique in this study was non-probability sampling with the method used, namely purposive sampling. The data collection technique in this study used an instrument of distributing questionnaires (questionnaires) with primary data sources. The data analysis used is SEM-PLS 3.0 analysis. The results of this study show that (1) E-Service Quality has a positive and significant effect on Repurchase Intention, (2) E-Trust has a positive and significant effect on Repurchase Intention, (3) Brand Image action has a positive and significant effect on Repurchase Intention. Keywords : E-Service Quality, E-Trust, Brand Image, Repurchase Intention, Application Traveloka Penelitian ini bertujuan untuk menganalisis pengaruh E-Service Quality, E-Trust dan Brand Image terhadap Repurchase Intention pada Aplikasi Traveloka. Subjek pada penelitian ini adalah konsumen yang sebelumnya pernah melakukan transaksi pada Aplikasi Traveloka.com minimal dua kali. Sampel yang digunakan dalam penelitian ini sebanyak 160 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan menggunakan pendekatan deskriptif kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan instrument penyebaran kuesioner (angket) dengan sumber data primer. Analisis data yang digunakan adalah analisis SEM-PLS 3.0. Hasil pada penelitian ini menunjukkan bahwa (1) E-Service Quality berpengaruh positif dan signifikan terhadap Repurchase Intention, (2) E-Trust berpengaruh positif dan signifikan terhadap Repurchase Intention, (3) Brand Image berpengaruh positif dan signifikan terhadap Repurchase Intention. Kata Kunci : E-Service Quality, E-Trust, Brand Image, Repurchase Intention,Aplikasi Traveloka

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 065
NIM/NIDN Creators:	43119010175
Uncontrolled Keywords:	E-Service Quality, E-Trust, Brand Image, Repurchase Intention,Aplikasi Traveloka
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 704 Special Topics in Fine and Decorative Arts/Topik Khusus tentang Karya Seni > 704.9 Iconography, Icon, Image/Ikonografi, Ikon, Gambar 900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 920 Biography, Obituary/Biografi, Obituari > 929 Genealogy, names, insignia > 929.9 Forms of Identifications/Bentuk-bentuk Identifikasi > 929.95 Service arks and Trademarks/Tanda Layanan dan Merk
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	17 Mar 2025 02:08
Last Modified:	17 Mar 2025 02:08
URI:	http://repository.mercubuana.ac.id/id/eprint/94939

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